Moosend, now owned by Sitecore, is known for delivering genuinely strong automation and landing pages at one of the lowest entry prices in email marketing. For budget-focused SMBs, it packs a lot of value into a small monthly bill.
The catch is a smaller ecosystem and some open questions. Moosend discontinued its free plan in favor of a trial, its integration library is thinner than the big players, its template selection is limited, and its future direction under Sitecore is less certain. If those matter to you, these alternatives are worth comparing.
TL;DR
| Tool | Starting price | Rating | Best for |
|---|---|---|---|
| MailerLite | $12/mo | ★ 4.6 | Best for small senders who want a free start and clean design. |
| Brevo | $9/mo | ★ 4.6 | Best for teams that want multichannel messaging affordably. |
| ActiveCampaign | $15/mo | ★ 4.5 | Best for teams ready to invest in serious automation. |
| Mailchimp | $13/mo | ★ 4.4 | Best for teams that rely on many third-party integrations. |
| GetResponse | $19/mo | ★ 4.2 | Best for businesses that want funnels and webinars in one place. |
| Constant Contact | $12/mo | ★ 4.3 | Best for nonprofits and local businesses that value hands-on support. |
| Omnisend | $16/mo | ★ 4.6 | Best for Shopify, WooCommerce, and BigCommerce stores. |
| EmailOctopus | Free up to 2,500 subscribers; paid plans from ~$9/mo | — | Best for cost-sensitive senders who need only the essentials. |
Best for a free plan and clean UI
What it does better than Moosend
MailerLite offers a generous ongoing free plan, a polished interface, and free landing pages and websites.
Where Moosend still wins
Moosend wins on its lower entry price and strong automation value at paid tiers.
Best for: Best for small senders who want a free start and clean design.
Best for SMS and a CRM
What it does better than Moosend
Brevo adds SMS, a built-in CRM, and a free plan, and prices by emails sent for large lists.
Where Moosend still wins
Moosend wins on a simpler, flat automation experience at low cost.
Best for: Best for teams that want multichannel messaging affordably.
Best for advanced automation
What it does better than Moosend
ActiveCampaign delivers deeper multi-step automation, a CRM, and a much larger integration library.
Where Moosend still wins
Moosend wins decisively on price.
Best for: Best for teams ready to invest in serious automation.
Best for integrations
What it does better than Moosend
Mailchimp offers the largest integration ecosystem, a free plan, and a familiar, mature interface.
Where Moosend still wins
Moosend wins on price, since Mailchimp gets expensive at scale, and on automation value.
Best for: Best for teams that rely on many third-party integrations.
Best for funnels and webinars
What it does better than Moosend
GetResponse adds conversion funnels, webinars, and a free plan to a broad all-in-one suite.
Where Moosend still wins
Moosend wins clearly on price.
Best for: Best for businesses that want funnels and webinars in one place.
Best for support and events
What it does better than Moosend
Constant Contact provides strong support plus event and survey tools that Moosend lacks.
Where Moosend still wins
Moosend wins on price and automation depth.
Best for: Best for nonprofits and local businesses that value hands-on support.
Best for ecommerce
What it does better than Moosend
Omnisend is built for online stores, with prebuilt cart flows, product blocks, SMS, and a free plan.
Where Moosend still wins
Moosend is better for general, non-ecommerce use and costs less.
Best for: Best for Shopify, WooCommerce, and BigCommerce stores.
Best for the lowest cost
What it does better than Moosend
EmailOctopus is even cheaper than Moosend and offers a generous free tier, which Moosend no longer provides.
Where Moosend still wins
It has fewer features and more basic automation and reporting.
Best for: Best for cost-sensitive senders who need only the essentials.
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