Marketing & Email
MailerLite
Affordable, easy email marketing and automation for creators and SMBs.
4.6· 1,109 reviews· via G2Founded 2010 · Vilnius, Lithuania
What is MailerLite?
MailerLite is an affordable, easy-to-use email marketing platform for creators, small businesses, and bloggers. It covers newsletters, automation, landing pages, and signup forms, and is known for a clean interface and a generous free tier.
Best known for: Affordable, easy email marketing for creators and SMBs
Key features
- Drag-and-drop email editor
- Marketing automation workflows
- Landing pages and signup forms
- Subscriber management and segmentation
- Generous free tier
- Paid newsletter and e-commerce tools
Who MailerLite is best for
- Budget-conscious creators and small businesses that want clean, simple tools
- Teams that want automation, landing pages, and a website builder bundled in
- Senders who prefer a generous free plan before paying
Ideal team: Creators, bloggers, and small businesses (1–20) who want modern, low-cost email marketing with an easy learning curve.
MailerLite pricing
Free
$0
- Up to 250 subscribers
- ~2,500 emails/mo
- Core automations
Growing Business
$12/per subscriber tier
- Unlimited monthly emails
- Preference center
- AI writing assistant
Popular
Advanced
$25/per subscriber tier
- Unlimited automations
- Unlimited user seats
- 24/7 live chat support
Costs to watch before you commit
- Prices scale with subscriber count — the $12/$25 figures are only the entry (≈500-subscriber) band.
- The ~10% discount requires annual billing (annual lock-in).
- A dedicated IP is a paid add-on (Enterprise).
- The free plan caps sends at ~2,500 emails/mo and limits advanced features.
Top MailerLite alternatives
Popular Marketing & Email tools teams evaluate alongside MailerLite.
MoosendLow-cost email marketing and automation known for value.
Customer.ioDeveloper-focused behavioral messaging across email, push, SMS, and in-app.
SendlaneUnified email and SMS marketing automation for high-volume ecommerce.
KlaviyoEmail and SMS marketing built for ecommerce.
BrevoEmail, SMS, automation, and CRM priced by sends, with unlimited contacts.