GetResponse
All-in-one email marketing and automation for growing lists.
What is GetResponse?
GetResponse is an all-in-one email marketing and automation platform for small and midsize businesses. Beyond newsletters and autoresponders, it offers automation workflows, landing pages, webinars, and conversion funnels to grow and monetize email lists.
Best known for: one of the oldest all-in-one email marketing platforms
Key features
- Email newsletters and autoresponders
- Marketing automation workflows
- Landing page builder
- Webinar hosting
- Conversion funnels
- Signup forms and popups
Who GetResponse is best for
- Growing businesses that want email plus automation, funnels, and webinars
- Course creators and sellers who need a website builder and paid newsletters
- Teams that want advanced automation without an enterprise-suite price
Ideal team: SMBs, marketers, and creators (1–50) building lists and selling online who want an all-in-one toolkit beyond plain email blasts.
GetResponse pricing
Starter
$19/per contact tier
- Unlimited email sends
- Autoresponder series
- AI content generator
Marketer
$59/per contact tier
- Unlimited automation flows
- Advanced segmentation
- Abandoned-cart recovery
Creator
$69/per contact tier
- Course creator (500 students)
- Website builder
- Paid newsletters
Costs to watch before you commit
- Prices are per contact-band and assume ~1,000 contacts, costs scale up to 100k contacts as your list grows.
- The ~18% discount requires an annual commitment; a 24-month term locks in longer for a deeper cut.
- Automation workflows are gated behind the Marketer tier ($59+).
- Dedicated IP, SMS, and transactional email are Enterprise-only (custom quote).
GetResponse pros and cons
Pros
- The free account opens with 14 days of full premium access, so you evaluate the real product before paying anything
- Webinar hosting is built in, which removes a separate Zoom or Demio bill that most email platforms leave you to pay
- Course creation and paid newsletters on the Creator plan turn it into a monetization stack rather than just a sender
- Unlimited email sends on every paid tier, so campaign volume never triggers an overage
- Committed buyers pay well under sticker: 18% off a 12-month term, and roughly 30% off at 24 months brings Starter to about $13.30
- Founded in 1998, which is an unusually long track record for the deliverability infrastructure underneath an email tool
Cons
- Marketing automation is gated at Marketer ($59): triple the Starter price, and automation is what most buyers arrive for
- Pricing scales by contact band, so the $19 entry only holds at 1,000 subscribers and climbs as the list grows
- Once the 14-day premium window closes, the free plan stamps a GetResponse badge on every message you send
- Free-plan webinars cap at 10 attendees including you and your presenters, which is a demo rather than a channel
- Dedicated IP, SMS, and transactional email are Enterprise-only and quote-priced
- A Capterra rating of 4.2 across 524 reviews sits a step below the strongest tools in the category
GetResponse review: a closer look
What GetResponse is
GetResponse is an all-in-one email marketing and automation platform aimed at small and mid-sized businesses. Alongside newsletters and autoresponders it bundles automation workflows, a landing page builder, conversion funnels, webinar hosting, an AI course creator, and paid newsletters. It has been running since 1998 out of Gdansk, Poland, which makes it one of the oldest platforms still competing seriously in this category, and in email, where sender reputation and deliverability infrastructure are built over years, that history is worth more than it looks on a feature grid.
The 14-day window is the whole evaluation
This is the detail worth understanding before you sign up, because it is not obvious from the outside. GetResponse no longer runs a separate paid trial; there is one signup, and it creates a free account that carries full premium access for its first 14 days. After that the account does not close; it drops to the permanent free plan, and the limits arrive all at once. A GetResponse badge appears on every message you send. Webinars fall to 10 attendees including you and your presenters. Courses stay unlimited but you cannot sell them, and premium newsletters accept free subscribers only. So the free plan is a real place to land rather than a dead end, but it is a shop window rather than a working setup. Treat those 14 days as the actual evaluation and build something real in them (import a list, wire one automation, send a genuine campaign) because that is the only period in which you are looking at the product you would be buying.
Automation is the tier that decides your bill
Starter at $19 covers unlimited sends, autoresponder sequences, and the AI content generator, which is enough for a business that simply wants to mail its list on a schedule. Automation workflows (the branching, condition-based sequences most people actually mean when they say marketing automation) start at Marketer, $59. That is a jump of roughly triple, and it is the single most important number in GetResponse pricing, because the feature behind it is usually the reason someone shortlisted the platform in the first place. Advanced segmentation and abandoned-cart recovery sit on the same tier. Price your plan against the automation you intend to build rather than the list you have today, or you will budget $19 and pay $59 within a month.
Webinars are the genuine differentiator
Very few email platforms host webinars, and for the businesses that run them the arithmetic is straightforward: a standalone webinar tool is its own monthly line item, and having the registration page, the reminder sequence, the attendance data, and the follow-up campaign inside one system removes a stack of integration work that otherwise never quite behaves. If webinars are part of how you sell (coaching, consulting, B2B software, education), that consolidation is the strongest argument for GetResponse over a pure email tool, and it matters more than any individual feature comparison. If you never run one, you are paying for capacity you will not touch, and a focused email tool will serve you better for less.
What the contact bands do over time
Every listed price assumes about 1,000 contacts. GetResponse charges by contact band and those bands run all the way to 100,000, so the plan you price today is not the plan you pay in eighteen months if the list is doing its job. This is standard across email marketing rather than a criticism of GetResponse specifically, but it is the cost that surprises people most, because a growing list is the outcome you were working toward. Before committing, look up the rate at roughly double and quadruple your current subscriber count and decide whether the platform still makes sense there. The annual discounts help (18% at 12 months, around 30% at 24) but a longer term is a bet that you will still want the platform when the band moves.
How it compares
Against Mailchimp, Mailchimp has the broader integration ecosystem and stronger brand recognition, while GetResponse bundles webinars and course selling that Mailchimp has no answer for. Against Kit, Kit is cleaner and more focused for creators who live in newsletters and digital products, with none of the funnel and webinar machinery. Against AWeber, the two are close in age and audience, and the decision usually comes down to whether you want the wider all-in-one toolkit or a simpler sender. Against ActiveCampaign, ActiveCampaign is the deeper automation platform and prices accordingly. Against Zoho Campaigns, Zoho wins decisively if you already run Zoho CRM. The honest summary: GetResponse rarely wins on any single axis, and wins on the number of things it removes from your stack.
Who should use GetResponse?
A good fit
GetResponse fits small and mid-sized businesses and creators of roughly 1 to 50 who want email, automation, landing pages, and webinars from one vendor rather than four. It suits coaches, consultants, course sellers, and B2B teams who run webinars as a sales channel, and businesses that want serious automation without an enterprise-suite price. The Creator plan makes particular sense for anyone selling courses or paid newsletters, since the audience and the product then live in the same place.
Look elsewhere if…
Creators who only need newsletters and digital products will find Kit simpler and cheaper. Teams whose automation requirements are genuinely complex should price ActiveCampaign, which goes deeper. Businesses already inside Zoho get more from Zoho Campaigns and its native CRM routing. Anyone who will never run a webinar is skipping the platform's best feature and should compare on email alone. And if your list is already large, check the contact-band rate at your actual subscriber count before comparing entry prices at all.
The verdict
GetResponse is the sensible choice when consolidation is the point. Nothing here is the best in its category taken alone, but the combination (email, automation, landing pages, funnels, webinars, and course selling under one bill) removes several vendors from a small team's stack, and that is a real saving in money and in the integration work nobody budgets for. Two numbers decide whether it fits. Automation lives at $59, not $19, so price the tier you will actually use. And the free account gives you 14 days of the full product before the badge and the caps arrive, so use that fortnight properly rather than clicking around. If you run webinars, it belongs on your shortlist; if you do not, judge it as an email tool and the case gets much thinner.
Top GetResponse alternatives
Popular Marketing & Email tools teams evaluate alongside GetResponse.
UniqodeDynamic QR codes and digital business cards to connect physical touchpoints to digital experiences
GMassSend mail-merge and cold email campaigns directly from inside Gmail.
Systeme.ioAll-in-one platform for funnels, email, courses, and affiliates with a free plan.
RecaptureAbandoned cart recovery via email and SMS for e-commerce stores.
MoosendLow-cost email marketing and automation known for value.