Omnisend
Ecommerce email and SMS marketing automation for online stores.
What is Omnisend?
Omnisend is an email and SMS marketing automation platform built specifically for ecommerce stores. It targets online retailers on Shopify, WooCommerce, and BigCommerce who want pre-built automations for carts, welcome flows, and campaigns.
Best known for: Ecommerce email and SMS automation
Key features
- Email and SMS in one platform
- Pre-built ecommerce automation workflows
- Abandoned cart and browse recovery
- Segmentation from store data
- Popups and signup forms
- Shopify and WooCommerce integrations
Who Omnisend is best for
- Ecommerce and DTC brands on Shopify, WooCommerce, or BigCommerce
- Stores that want email and SMS unified with pre-built ecommerce flows
- Teams that want revenue-focused automation without Klaviyo-level cost
Ideal team: Small-to-mid ecommerce brands (1–50) that want store-data-driven email and SMS automation with a fast setup.
Omnisend pricing
Free
$0
- Up to 250 contacts
- 500 emails/mo
- 24/7 support
Standard
$16/per contact tier
- 6,000 emails/mo
- Unlimited web push
- AI forms & reports
Pro
$59/per contact tier
- Unlimited monthly emails
- Included SMS credits
- Advanced reporting
Costs to watch before you commit
- SMS is pay-as-you-go (from ~$0.007/message) on top of the plan price.
- Prices scale with contact count, the $16/$59 figures are only the entry bands.
- New-customer intro: pay 3 months upfront for 30% off (Standard ~$11.20, Pro ~$41.30); reverts to the listed $16/$59 regular rate after 3 months.
- The free plan caps sends at 500 emails/mo.
Omnisend pros and cons
Pros
- Purpose-built for ecommerce rather than adapted to it, with pre-built flows for abandoned cart, browse abandonment, and post-purchase
- Email and SMS in one automation rather than as separate tools with separate logic
- Deep native integrations with Shopify, WooCommerce, and BigCommerce that surface real order data
- A free tier that includes automation, which most competitors reserve for paid plans
- 4.6 from 1,185 reviews, a strong record on a large sample
- Segmentation built on purchase behavior, not just email engagement
Cons
- SMS is pay-as-you-go on top of the plan, from about $0.007 per message, so the plan price is not the bill
- The $16 and $59 figures are entry contact bands only, and the price climbs with list size
- The 30% new-customer discount requires paying three months upfront and renews at full price
- Weak fit for anyone who is not running an online store, since the whole product assumes orders exist
- Template editor is capable but less refined than the design-led tools
- Reporting is solid rather than deep once you want custom attribution
Omnisend review: a closer look
What Omnisend is
Omnisend is an email and SMS marketing platform built specifically for ecommerce. That focus is not marketing language: the product assumes you have a store, that contacts have order histories, and that the campaigns you want are the ones tied to purchase behavior. Abandoned cart, browse abandonment, welcome series, post-purchase follow-up, and win-back flows come pre-built rather than as blank canvases. It integrates natively with Shopify, WooCommerce, and BigCommerce, pulling product and order data into segmentation and message content.
Email and SMS in the same flow is the differentiator
Plenty of tools do email, and plenty bolt on SMS as a separate product with its own contact list and its own logic. Omnisend treats them as channels within one automation, so a cart abandonment sequence can send an email at one hour, wait, then send an SMS at twenty-four hours if the email went unopened, all in a single flow with one set of conditions. For ecommerce that combination is unusually effective, because SMS carries urgency that email cannot and cart recovery is exactly the moment urgency matters. Building the same thing across two tools means duplicating logic and reconciling opt-outs, which is where it usually breaks.
The SMS cost is separate and it is the thing to budget
This is the number that catches people, and it is worth being blunt about. SMS is pay-as-you-go on top of your subscription, starting around $0.007 per message. That sounds negligible until you multiply: a campaign to 10,000 contacts is roughly $70 in message costs alone, on top of whatever the plan costs. Used well that is cheap for the revenue SMS recovers, and used carelessly it becomes a line item nobody forecast. Decide your SMS volume up front and price it separately from the subscription, because the plan tiers tell you nothing about it.
Read the contact bands and the intro offer
The Standard $16 and Pro $59 figures are entry bands, and both scale with contact count in the normal way for this category. Separately, Omnisend runs a new-customer offer of roughly 30% off if you pay three months upfront, bringing Standard to about $11.20 and Pro to about $41.30. That is a genuine saving, but it renews at full price, so treat it as a first-quarter discount rather than the rate. Compare against competitors using the full price at your real list size, and if the discounted figure is what makes the decision, the decision is probably too close to call on price.
How it compares
Against Klaviyo, Klaviyo is the deeper ecommerce platform with stronger analytics and predictive segmentation, and it costs more. Against Mailchimp, Mailchimp is broader and less ecommerce-specific, and its abandoned cart tooling is weaker. Against Brevo, Brevo is cheaper with a more general feature set. Against Shopify Email, that is cheaper and much more basic, and fine for simple sends. Against ActiveCampaign, ActiveCampaign wins on raw automation depth and knows less about your store. The honest summary: for a small to mid-sized store that wants email and SMS working together without paying Klaviyo prices, Omnisend is the sweet spot.
Who should use Omnisend?
A good fit
Omnisend fits ecommerce businesses of roughly 1 to 50 running Shopify, WooCommerce, or BigCommerce, where the highest-value campaigns are the automated ones tied to purchase behavior. It is the strongest choice for stores that want SMS working alongside email in the same flows without operating two platforms, and for teams that would rather start from a working abandoned-cart sequence than build one.
Look elsewhere if…
Businesses that do not sell online should use a general email tool, since most of what you are paying for assumes a store. Large or sophisticated ecommerce operations that need predictive segmentation and deeper analytics should price Klaviyo. Anyone who will not use SMS is paying for half the product's advantage and should compare on email alone. And stores with big lists should check the contact-band price at their real size rather than the entry figure.
The verdict
Omnisend is the practical ecommerce marketing choice for stores that are serious but not yet at Klaviyo scale. The email and SMS combination inside a single automation is genuinely better than running two tools, the ecommerce integrations surface real order data rather than just email addresses, and a free tier that includes automation is unusually generous. Budget the SMS separately at around $0.007 a message, price the plan at your actual contact count rather than the entry band, and treat the three-month prepay discount as a first-quarter saving rather than your ongoing rate.
Top Omnisend alternatives
Popular Marketing & Email tools teams evaluate alongside Omnisend.
UniqodeDynamic QR codes and digital business cards to connect physical touchpoints to digital experiences
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Systeme.ioAll-in-one platform for funnels, email, courses, and affiliates with a free plan.
RecaptureAbandoned cart recovery via email and SMS for e-commerce stores.
MoosendLow-cost email marketing and automation known for value.