Marketing & Email
Omnisend
Ecommerce email and SMS marketing automation for online stores.
4.6· 1,185 reviews· via G2Founded 2014 · London, United Kingdom
What is Omnisend?
Omnisend is an email and SMS marketing automation platform built specifically for ecommerce stores. It targets online retailers on Shopify, WooCommerce, and BigCommerce who want pre-built automations for carts, welcome flows, and campaigns.
Best known for: Ecommerce email and SMS automation
Key features
- Email and SMS in one platform
- Pre-built ecommerce automation workflows
- Abandoned cart and browse recovery
- Segmentation from store data
- Popups and signup forms
- Shopify and WooCommerce integrations
Who Omnisend is best for
- Ecommerce and DTC brands on Shopify, WooCommerce, or BigCommerce
- Stores that want email and SMS unified with pre-built ecommerce flows
- Teams that want revenue-focused automation without Klaviyo-level cost
Ideal team: Small-to-mid ecommerce brands (1–50) that want store-data-driven email and SMS automation with a fast setup.
Omnisend pricing
Free
$0
- Up to 250 contacts
- 500 emails/mo
- 24/7 support
Popular
Standard
$16/per contact tier
- 6,000 emails/mo
- Unlimited web push
- AI forms & reports
Pro
$59/per contact tier
- Unlimited monthly emails
- Included SMS credits
- Advanced reporting
Costs to watch before you commit
- SMS is pay-as-you-go (from ~$0.007/message) on top of the plan price.
- Prices scale with contact count — the $16/$59 figures are only the entry bands.
- New-customer intro: pay 3 months upfront for 30% off (Standard ~$11.20, Pro ~$41.30); reverts to the listed $16/$59 regular rate after 3 months.
- The free plan caps sends at 500 emails/mo.
Top Omnisend alternatives
Popular Marketing & Email tools teams evaluate alongside Omnisend.
MoosendLow-cost email marketing and automation known for value.
Customer.ioDeveloper-focused behavioral messaging across email, push, SMS, and in-app.
SendlaneUnified email and SMS marketing automation for high-volume ecommerce.
KlaviyoEmail and SMS marketing built for ecommerce.
BrevoEmail, SMS, automation, and CRM priced by sends, with unlimited contacts.