Mailchimp
Beginner-friendly all-in-one email marketing.
What is Mailchimp?
Mailchimp is an all-in-one email marketing and automation platform, founded in 2001 in Atlanta and owned by Intuit since 2021 (now branded 'Intuit Mailchimp'). It lets small businesses build and send email campaigns, run automated customer journeys, segment audiences, publish landing pages, and manage basic CRM data from a single dashboard, increasingly augmented by AI content and predictions. It's widely known as a beginner-friendly on-ramp to email marketing, though pricing that scales with contact count makes it progressively more expensive as lists grow.
Best known for: Beginner-friendly email marketing for small businesses
Key features
- Drag-and-drop email builder with templates
- Customer Journey Builder automations
- Audience segmentation and tagging
- Landing pages, signup forms, and ads
- Basic CRM and reporting analytics
- AI content and send-time optimization
Who Mailchimp is best for
- Teams launching their first email program that want a low-friction, template-driven start
- Teams running ecommerce or content sends that need segmentation plus basic automation
- Teams that want an all-in-one hub (email, landing pages, basic CRM) over stitching tools together
Ideal team: Solo founders, small businesses, and lean marketing teams (1–20) with modest lists who want an easy on-ramp before costs scale with growth.
Mailchimp pricing
Free
$0
- Up to 250 contacts
- ~500 emails/mo
- Basic templates
Essentials
$13/mo
- Email scheduling
- A/B testing
- 3 audiences
Standard
$20/mo
- Customer Journey Builder
- AI content tools
- Predictive send-time
Costs to watch before you commit
- Entry prices apply only at the smallest tier — cost climbs sharply as your contact list grows.
- Unsubscribed, archived, and duplicate contacts can still count toward your billable total.
- Key tools (journeys, advanced segmentation, more seats) are gated to higher tiers, and send caps are fixed multiples of your contact count.
Compare Mailchimp head-to-head
See how Mailchimp stacks up against the alternatives — full BUILD · STACK · FLOW breakdowns of pricing, features, and automation recipes.
Mailchimp vs 
KlaviyoPricing, features & automation recipesMailchimp vs 
ActiveCampaignPricing, features & automation recipes