ActiveCampaign
Powerful marketing automation with a built-in CRM.
What is ActiveCampaign?
ActiveCampaign is a marketing automation platform, founded in 2003 in Chicago, that combines email marketing, advanced automation, and a built-in light sales CRM in one tool. It's best known for the depth and flexibility of its automation workflows and segmentation, positioning it as a more affordable, automation-first alternative to all-in-one suites like HubSpot for small and midsize teams. Pricing is billed by contact count across four tiers, so total cost rises as a customer's list grows.
Best known for: Deep marketing automation with a built-in CRM
Key features
- Advanced multi-step automation workflows
- Email marketing with A/B testing and orchestration
- Built-in CRM with sales automation and lead scoring
- Deep segmentation and dynamic content
- AI generative content and predictive sending
- 900+ integrations
Who ActiveCampaign is best for
- Teams that need advanced, multi-step automation beyond basic email blasts
- Teams that want marketing automation and a light sales CRM in one tool
- Teams running ecommerce or lifecycle campaigns needing deep segmentation and behavioral triggers
Ideal team: SMBs and lean marketing teams (1–50) that have outgrown basic email tools and want sophisticated automation without enterprise-suite cost.
ActiveCampaign pricing
Starter
$15/mo
- Email & marketing automation
- 150+ templates
- Drag-and-drop builder
Plus
$49/mo
- Unlimited automation actions
- Landing pages
- Generative AI
Pro
$79/mo
- Advanced segmentation
- A/B testing in automations
- Attribution tracking
Costs to watch before you commit
- Prices are per contact-band — costs climb steeply as your list grows, independent of usage (a 1k-contact plan can cost several times more at 10k).
- Key capabilities (unlimited actions, advanced segmentation, A/B testing, attribution, SSO) are gated behind Plus/Pro/Enterprise.
- Email sends are capped at a multiple of contacts, and the lowest prices require an annual commitment.
Compare ActiveCampaign head-to-head
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