ZoomInfo
ZoomInfo is a B2B sales intelligence platform providing company and contact data, buyer intent signals, and go-to-market prospecting tools.
What is ZoomInfo?
ZoomInfo is a leading B2B go-to-market intelligence platform offering a large database of company and contact records, including direct-dial phone numbers and email addresses. It layers in buyer intent data, org charts, and workflow automation to help sales and marketing teams find and reach target accounts. The company is publicly traded and serves thousands of businesses, primarily in the mid-market and enterprise segments.
Best known for: One of the largest and most widely used B2B contact and sales intelligence databases.
Key features
- Extensive B2B contact and company database with verified emails and direct dials
- Buyer intent signals and website visitor tracking
- CRM and marketing automation integrations with data enrichment
- Advanced search, filtering, and list building
- Automated prospecting workflows and alerts (Scoops)
- Browser extension for prospecting on LinkedIn and company sites
Who ZoomInfo is best for
- Sales and SDR teams building outbound pipeline
- Revenue and RevOps leaders enriching CRM data
- B2B marketers running account-based campaigns
Ideal team: Mid-market to enterprise B2B go-to-market teams that need broad, verified contact and company data plus intent signals to power outbound at scale.
ZoomInfo pricing
Professional
Custom
- Core contact and company data access
- Base credit allotment for exports
- Entry seat tier for smaller teams
Advanced
Custom
- Expanded credits and data enrichment
- Buyer intent and scoops signals
- CRM and marketing automation integrations
Elite
Custom
- Highest credit and usage limits
- Advanced intent and workflow automation
- Priority data and admin controls
Costs to watch before you commit
- Pricing is quote-only with no public rates; annual contracts are the norm, often starting in the five figures
- Data usage is metered by credits, and exports beyond your plan incur overages or upgrades
- Most seats and modules (intent, conversation intelligence, workflows, enrich) are priced per user or as add-ons
- Multi-year commitments and platform/onboarding fees are common and negotiated per deal
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