Apollo.io
Apollo.io is a sales intelligence and engagement platform that combines a B2B contact database with prospecting, email sequencing, and CRM enrichment tools.
What is Apollo.io?
Apollo.io is a go-to-market platform pairing a large B2B contact and company database with sales engagement tools like email sequencing, dialing, and CRM enrichment. It is popular with SDR and sales teams that want prospecting data and outreach in a single subscription. A generous free tier and low entry pricing have driven wide adoption among startups and SMBs.
Best known for: Affordable all-in-one prospecting database plus sales engagement for outbound teams
Key features
- B2B contact and company database with email and phone data
- Advanced search and lead filtering
- Automated multichannel email sequences
- Built-in dialer and call recording
- CRM enrichment and data sync (Salesforce, HubSpot)
- Chrome extension for prospecting on LinkedIn and websites
Who Apollo.io is best for
- Outbound SDR and sales development teams
- Startups and SMBs building a prospecting pipeline
- RevOps teams enriching CRM data
Ideal team: Best for small-to-midsize B2B sales teams that need an all-in-one prospecting database plus outreach engine without paying for separate data and sequencing tools.
Apollo.io pricing
Free
$0
- Limited monthly email and mobile-number credits
- Basic sequences and filters
- Chrome extension access
Basic
$49/per user / mo
- Increased credit limits
- No sequence sending limits
- Advanced search filters
Professional
$79/per user / mo
- A/B testing in sequences
- Call recordings and dialer
- Advanced reporting
Organization
$119/per user / mo
- Advanced security and permissions
- Customizable reporting
- Higher usage limits (multi-seat minimum)
Costs to watch before you commit
- Lowest per-user prices require annual billing; month-to-month costs noticeably more
- Email, export, and mobile-number credits are metered and can run out mid-month, prompting upgrades
- The Organization tier typically requires a minimum number of seats
- Data accuracy varies by region and role, so some credits are spent on stale contacts
Top Apollo.io alternatives
Popular Sales Intelligence & Outreach tools teams evaluate alongside Apollo.io.
FullEnrichFullEnrich is a B2B contact enrichment platform that uses waterfall enrichment across 20+ data vendors to find verified email addresses and mobile phone numbers.
AiSDRAiSDR is an AI sales development representative that autonomously researches leads and runs personalized email and LinkedIn outreach to book meetings.
AmplemarketAmplemarket is an AI-powered sales platform that combines B2B lead data, buying-intent signals, and multichannel outreach (email, LinkedIn, phone) in one workspace.
CloselyClosely is a cloud-based B2B outreach platform that automates LinkedIn and email prospecting alongside a built-in lead database for finding contact data.
CognismCognism is a B2B sales intelligence platform providing compliant contact and company data, including phone-verified mobile numbers and buyer intent signals, for prospecting.