Instantly
Instantly is a cold email outreach platform that combines unlimited sending inboxes, automated warmup, and a built-in B2B lead database to run and scale outbound campaigns.
What is Instantly?
Instantly is a cold outreach platform focused on scaling B2B cold email while protecting deliverability. It offers unlimited connected sending accounts, automated inbox warmup, campaign sequencing and analytics, plus a built-in B2B lead database for finding prospects. It is popular with lead-gen agencies and outbound sales teams.
Best known for: Scaling cold email outreach with unlimited inboxes and automated warmup
Key features
- Unlimited email sending accounts and automated warmup
- Multi-inbox campaign sequencing and A/B testing
- B2B Lead Finder database for sourcing contacts
- Deliverability tools including dedicated IP sharding (SISR) on higher tiers
- Unified inbox and reply management
- Campaign analytics and reporting
Who Instantly is best for
- Lead-gen agencies running outbound for multiple clients
- B2B sales and SDR teams scaling cold email
- Founders and solo operators doing high-volume prospecting
Ideal team: Best for outbound-focused sales teams and agencies that send cold email at volume and need deliverability tooling plus a lead source in one platform.
Instantly pricing
Growth
$47/flat / mo
- Unlimited email accounts and warmup
- 5,000 emails/mo and 1,000 uploaded contacts
- Entry tier for solo operators and small teams
Hypergrowth
$97/flat / mo
- Up to 100,000 emails/mo and 25,000 contacts
- Premium live support
- Suited to scaling sales teams and agencies
Light Speed
$358/flat / mo
- 500K+ monthly sends
- SISR dedicated IP / server sharding for deliverability
- For high-volume senders and large agencies
Enterprise
Custom
- Custom volume and dedicated infrastructure
- Tailored onboarding and support
Costs to watch before you commit
- Advertised lowest prices require annual billing (roughly 20% off); month-to-month costs more
- The B2B lead database (Lead Finder) is a separate credit-based subscription, not included in the sending plans
- Outreach plan tiers cap monthly emails and stored contacts; heavy senders must upgrade
- Add-ons like additional lead credits, CRM features, or premium support can raise the effective cost
Top Instantly alternatives
Popular Sales Intelligence & Outreach tools teams evaluate alongside Instantly.
Apollo.ioApollo.io is a sales intelligence and engagement platform that combines a B2B contact database with prospecting, email sequencing, and CRM enrichment tools.
FullEnrichFullEnrich is a B2B contact enrichment platform that uses waterfall enrichment across 20+ data vendors to find verified email addresses and mobile phone numbers.
AiSDRAiSDR is an AI sales development representative that autonomously researches leads and runs personalized email and LinkedIn outreach to book meetings.
AmplemarketAmplemarket is an AI-powered sales platform that combines B2B lead data, buying-intent signals, and multichannel outreach (email, LinkedIn, phone) in one workspace.
CloselyClosely is a cloud-based B2B outreach platform that automates LinkedIn and email prospecting alongside a built-in lead database for finding contact data.