CRM & Sales
Keap
CRM plus serious sales and marketing automation for small businesses.
4.1· 1,298 reviews· via CapterraFounded 2001 · Chandler, AZ
What is Keap?
Keap (formerly Infusionsoft) is an all-in-one CRM with sales and marketing automation for small businesses. It combines contact management with email/SMS campaigns, pipelines, and invoicing to help owners automate follow-up and lead nurturing.
Best known for: Sales and marketing automation for small businesses
Key features
- CRM and contact management
- Email and SMS marketing automation
- Visual campaign builder
- Sales pipeline management
- Invoicing and payments
- Landing pages and forms
Who Keap is best for
- Service-based small businesses wanting CRM + marketing automation in one
- Solopreneurs and agencies needing email/SMS with pipelines
- Businesses bundling invoicing, scheduling, and follow-up automation
Ideal team: Service small businesses of 2–10 users who want automation, email marketing, and invoicing in one platform.
Keap pricing
Popular
Keap
$299/flat / mo (2 users)
- Full CRM + segmentation
- Email marketing & landing pages
- Pipeline, scheduling, invoicing
Costs to watch before you commit
- Base plan includes only 2 users; additional users are $39/user/mo.
- Text-marketing tiers add $24–$279/mo, with per-message overages on top.
- Onboarding/implementation is a mandatory paid package, priced separately.
- Cancelling an annual contract early carries a $299 termination fee.
Top Keap alternatives
Popular CRM & Sales tools teams evaluate alongside Keap.
SalesflareCRM that auto-fills itself from your email, calendar, and social data.
Less Annoying CRMOne flat price, zero upsells — a simple CRM for very small businesses.
CloseCRM with built-in calling, SMS, and email for high-velocity sales.
Bigin by Zoho CRMPipeline-centric CRM built for small businesses buying their first CRM.
CapsuleSimple, low-cost CRM with contact management and light project boards.