CRM & Sales
HighLevel
All-in-one CRM and marketing platform built for agencies and their clients
4.6· 1,500 reviews· via CapterraFounded 2018 · Dallas, United States
What is HighLevel?
HighLevel (GoHighLevel) is an all-in-one sales and marketing platform aimed at agencies and small businesses. It combines CRM, funnel and website building, email and SMS marketing, appointment booking, and workflow automation, with white-label and SaaS resale options for agencies.
Best known for: White-label all-in-one platform for agencies
Key features
- CRM and pipeline management
- Funnel, website, and landing page builder
- Email and SMS marketing automation
- Appointment scheduling and calendars
- Workflow and campaign automation
- White-label and SaaS resale (SaaS Mode)
Who HighLevel is best for
- Marketing agencies reselling software
- Local service businesses
- Solo operators wanting one tool
Ideal team: Small marketing agencies and SMB teams that want CRM, funnels, and automation in one platform.
HighLevel pricing
Starter
$97/flat / mo
- Up to 3 sub-accounts
- Unlimited contacts and users
- CRM, funnels, email and SMS marketing
Popular
Unlimited
$297/flat / mo
- Unlimited sub-accounts
- Rebill phone and email at cost
- Basic API access and white-label desktop app
Agency Pro
$497/flat / mo
- SaaS Mode with automated sub-account creation
- Rebill usage with your own markup
- Advanced API and agent reporting
Enterprise
Custom
- Dedicated success and account manager
- White-label mobile app
- HIPAA compliance and enterprise reporting
Costs to watch before you commit
- SMS, call, and email usage billed separately on top of the plan (often $20-$150+/mo)
- AI features (Conversation AI, content tools) carry additional usage fees
- White-label mobile app and premium branding are paid add-ons on lower tiers
Top HighLevel alternatives
Popular CRM & Sales tools teams evaluate alongside HighLevel.
SalesflareCRM that auto-fills itself from your email, calendar, and social data.
Less Annoying CRMOne flat price, zero upsells — a simple CRM for very small businesses.
CloseCRM with built-in calling, SMS, and email for high-velocity sales.
Bigin by Zoho CRMPipeline-centric CRM built for small businesses buying their first CRM.
CapsuleSimple, low-cost CRM with contact management and light project boards.