CRM & Sales
Capsule
Simple, low-cost CRM with contact management and light project boards.
4.7· 474 reviews· via G2Founded 2009 · Manchester, United Kingdom
What is Capsule?
Capsule is a straightforward CRM from UK company Zestia, built for small businesses. It centers on contact management, sales pipelines, task tracking, and light project boards, aiming to stay simple and affordable rather than feature-heavy.
Best known for: Simple, affordable CRM for small businesses
Key features
- Contact and relationship management
- Visual sales pipeline
- Task and calendar tracking
- Email integration
- Custom fields and tags
- Light project and case boards
Who Capsule is best for
- Solopreneurs and small businesses wanting a simple, low-cost CRM
- Teams needing contact management plus light project boards
- Xero and accounting-integrated small businesses
Ideal team: Small businesses of 1–10 who want simplicity and transparent pricing over heavy sales automation.
Capsule pricing
Free
$0
- Up to 2 users
- 250 contacts
- 1 pipeline
Starter
$18/per seat / mo
- 30,000 contacts
- Email templates
- Premium integrations
Popular
Growth
$36/per seat / mo
- 60,000 contacts
- Workflow automation
- Multiple pipelines
Advanced
$54/per seat / mo
- 120,000 contacts
- 50 pipelines/project boards
- Advanced reporting
Costs to watch before you commit
- Advertised per-seat rates require annual billing; monthly costs more.
- Contact caps scale by tier (30k → 120k), forcing upgrades as you grow.
- Transpond marketing add-on starts at ~$11/mo.
Top Capsule alternatives
Popular CRM & Sales tools teams evaluate alongside Capsule.
SalesflareCRM that auto-fills itself from your email, calendar, and social data.
Less Annoying CRMOne flat price, zero upsells — a simple CRM for very small businesses.
CloseCRM with built-in calling, SMS, and email for high-velocity sales.
Bigin by Zoho CRMPipeline-centric CRM built for small businesses buying their first CRM.
EngageBayAffordable all-in-one marketing, sales, and support suite for SMBs.