Todoist
The world's #1 to-do list, natural-language capture for work and life.
What is Todoist?
Todoist is a task-management and to-do list app from Doist, known for natural-language task entry and cross-platform sync. It serves individuals and teams organizing personal and work tasks.
Best known for: Natural-language to-do list app
Key features
- Natural-language quick add
- Projects and sub-tasks
- Recurring due dates
- Labels, filters, and priorities
- Cross-platform sync
- Shared projects and collaboration
Who Todoist is best for
- Individuals and freelancers wanting fast personal task management
- Small teams needing shared projects without PM overhead
- Anyone who values natural-language task capture
Ideal team: A small-to-midsize team or productivity-focused individual who wants a simple cross-platform task and light-project manager rather than a heavy work suite.
Todoist pricing
Beginner
$0
- 5 personal projects
- Smart Quick Add
- Reminders, list & board layouts
Pro
$5/per seat / mo
- 300 projects
- Calendar layout + durations
- 150 filter views + full history
Business
$8/per seat / mo
- Shared workspace (500 projects)
- Roles & centralized billing
- Up to 1,000 members, SOC 2
Costs to watch before you commit
- Best prices need annual lock-in, monthly billing is ~40% higher.
- Dec 2025 increases (Pro $4→$5, Business $6→$8) auto-renew existing users higher.
- The Free tier is heavily capped (5 projects, 3 filters, 1-week history).
- Business is per-seat with no surfaced volume discount; guests count toward the 1,000-member cap.
Todoist pros and cons
Pros
- Natural-language capture is the best in the category: typing "invoice Acme every 2nd Tuesday" creates a correctly recurring task with no menus
- Fast enough that capture takes seconds, which is the difference between a system that gets used and one that gets abandoned
- Genuinely cross-platform, with mature apps on every OS plus browser extensions and email forwarding
- Pro at $5 per seat undercuts nearly every project management platform, most of which start at three to five times that
- 4.6 from 2,652 reviews, one of the largest and strongest evidence bases in the category
- Todoist discloses on its own referral landing page that the referrer may earn commission, which is more transparency than most vendors offer
Cons
- Prices rose in December 2025 (Pro $4 to $5, Business $6 to $8) and existing users auto-renew at the higher rate
- Monthly billing runs roughly 40% above the advertised annual price
- The free tier is heavily capped at 5 projects, 3 filters, and one week of history, so it is a trial more than a plan
- Not a project management tool: no Gantt, no resource planning, no dependencies, and no time tracking
- Business is strictly per-seat with no surfaced volume discount, and guests count toward the 1,000-member cap
- Reporting is thin, so it will not answer a manager's questions about workload or throughput
Todoist review: a closer look
What Todoist is
Todoist is a task manager, and the precision of that description matters. It holds personal and shared task lists, organizes them into projects and labels, handles recurring schedules, and syncs across every platform anyone is likely to use. It is not a project management platform and does not pretend to be one: there are no dependencies, no Gantt charts, no resource allocation, and no time tracking. What it does instead is make capturing and completing tasks fast enough that people keep doing it.
Natural-language capture is the whole product
This sounds like a feature and is closer to the entire value proposition. In Todoist you type "send the Henderson quote Friday at 2pm p1" and get a task, due Friday at 14:00, flagged priority one, with no dropdowns touched. Recurring schedules work the same way: "every 2nd Tuesday" or "every weekday at 9am" parse correctly. The reason this matters is behavioral rather than technical. Task systems fail when capture is slow, because a five-second capture happens during a phone call and a thirty-second one waits until later and never occurs. Todoist is the fastest capture in the category by a clear margin, and that is why it survives in businesses where heavier tools were bought, configured, and quietly abandoned.
Most buyers shopping for project management want this instead
There is a common and expensive pattern worth naming. A small team feels disorganized, shops for project management software, compares Asana, ClickUp, and monday.com, picks one, spends a fortnight configuring boards and custom fields, and six months later uses about a tenth of it while paying $10 to $25 per seat. The actual problem was usually that tasks were living in people's heads and in Slack messages, which is a task management problem. If your work does not have real dependencies, phases, or resource conflicts, you do not need a project management platform, and Todoist at $5 will be used where the alternative is not. The honest test: if you cannot name a project where task B genuinely cannot start until task A finishes, you are shopping in the wrong category.
The December 2025 increase and how billing works
Two pricing details deserve stating plainly. Todoist raised prices in December 2025, taking Pro from $4 to $5 and Business from $6 to $8, and existing customers auto-renew at the new rate rather than being grandfathered. If you have been on Todoist a while and have not checked your invoice recently, check it. Separately, the advertised prices assume annual billing and monthly runs roughly 40% higher, which is a steeper gap than most tools in this category. Business is also strictly per seat with no volume discount surfaced, and guests count toward the 1,000-member cap, so a team that collaborates with a lot of external people should count them.
How it compares
Against Asana, ClickUp, and monday.com, those are project management platforms with timelines, dependencies, and reporting, and they cost several times more; if you need those things Todoist cannot replace them. Against Things and OmniFocus, those are excellent and Apple-only, where Todoist works everywhere. Against Microsoft To Do and Google Tasks, those are free and much weaker on recurring logic and sharing. Against Notion, Notion is a flexible workspace that can model tasks and demands you build the system yourself. Against TickTick, that is the closest direct competitor, similarly priced, with built-in habit tracking and a Pomodoro timer. The honest summary: nothing captures tasks faster than Todoist, and anything promising to manage projects is a different purchase.
Who should use Todoist?
A good fit
Todoist fits individuals, freelancers, and small teams of roughly 1 to 25 who need shared task lists rather than project plans: agencies tracking client to-dos, professional practices running recurring compliance work, and any small business where things get forgotten because they only exist in someone's head. It is the strongest choice for anyone who has already bounced off a heavier tool, because the reason those fail is friction and this is the least of any option here.
Look elsewhere if…
Teams with genuine dependencies, phases, or resource conflicts need real project management and should price Asana, ClickUp, or monday.com. Managers who need reporting on workload and throughput will not get it here. Apple-only users should look at Things for a more refined experience. Anyone wanting habit tracking or a built-in timer should compare TickTick. And existing customers should check their renewal rate, since the December 2025 increase applies automatically.
The verdict
Todoist is the best task manager available and it is not close on the thing that decides whether these tools work, which is how fast you can get something out of your head and into the system. At $5 a seat it costs a fraction of the project management platforms that most small teams buy, over-configure, and abandon, and for teams whose work is a stream of tasks rather than a set of dependent projects it is simply the right purchase. Know what you are buying: there are no Gantt charts, no dependencies, and no time tracking, and if you need those this is the wrong tool rather than a cheap version of the right one. Check the annual rate against monthly, which is about 40% higher, and note that the December 2025 increase renews existing accounts at the new price.
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