SimplyBook.me
Feature-rich booking system priced by monthly booking volume and staff.
What is SimplyBook.me?
SimplyBook.me is a feature-rich online booking system for service-based businesses, priced by booking volume and staff. It offers customizable booking pages, memberships, packages, and a wide range of add-on features.
Best known for: Feature-rich booking system priced by booking volume
Key features
- Customizable online booking pages
- Modular add-on feature system
- Memberships, packages, and gift cards
- Automated reminders and notifications
- Point-of-sale and payments
- Admin app and calendar sync
Who SimplyBook.me is best for
- Multi-staff service businesses needing many booking features
- International or multi-location shops
- Businesses wanting POS and payments built into booking
Ideal team: Growing service businesses with up to ~30 providers and moderate-to-high monthly booking volume.
SimplyBook.me pricing
Free
$0
- 50 bookings a month, 1 provider, 1 custom feature
- SimplyBook.me branding on your booking page
- Booking website and admin app
Basic
$11.90/flat / mo (annual)
- 100 bookings a month, 5 providers, 3 custom features
- Branding still shows on your booking page
- $13.90 on monthly billing
Standard
$24.90/flat / mo (annual)
- 500 bookings a month, 15 providers, 8 custom features
- HIPAA compliance and SAML SSO available
- $29.90 on monthly billing
Premium
$49.90/flat / mo (annual)
- 2,000 bookings a month, 30 providers, unlimited features
- White-label footer and Payments PRO
- $59.90 on monthly billing
Enterprise
Custom
- Multi-location cluster access
- Full white label and data location choice
- Dedicated account manager
Costs to watch before you commit
- Price is set by monthly bookings, not seats: 50, 100, 500, then 2,000. A busy month moves you up a tier regardless of how many staff you have.
- Going over the booking cap costs $4 per additional 100 bookings, so a seasonal spike bills on top of the subscription.
- SimplyBook.me branding stays on your booking page through Free and Basic. Removing it needs the white-label footer, which arrives at Premium.
- Custom features are metered at 1, 3, 8 then unlimited, so needing one specific module can force a tier jump on its own.
- Messaging is sold in credit packs at $8 per 100 for SMS, WhatsApp and AI voice booking, and a custom domain with SSL is a separate $119.
- Advertised rates assume annual billing, roughly 17% below the monthly price on every tier.
SimplyBook.me pros and cons
Pros
- Priced on bookings rather than staff, so a five-person salon and a five-person clinic pay the same for the same volume
- Up to 30 providers on Premium, which is far more staff than most booking tools include at that price
- A modular custom-feature system, so you enable intake forms, memberships or classes rather than buying a tier for one of them
- 4.6 across 1,281 reviews, a large sample in a category where most challengers hold a few hundred
- HIPAA compliance and SAML SSO are reachable at Standard, $24.90, rather than being enterprise-only
- A real free tier at 50 bookings a month, enough for a single-person business to start
Cons
- SimplyBook.me branding stays on your booking page through Free and Basic; removing it needs Premium
- Booking caps are hard, and going over costs $4 per additional 100
- Custom features are metered, so one needed module can force a whole tier upgrade
- SMS, WhatsApp and AI voice all bill separately at $8 per 100 credits
- A custom domain with SSL is a separate $119
- The admin interface covers a great deal of ground and is not the simplest in the category
SimplyBook.me review: a closer look
Count your bookings, not your staff
Almost every scheduling tool prices per user. SimplyBook.me prices per booking: 50 a month free, then 100, 500 and 2,000. That single difference decides whether this is cheap or expensive for you, and it is worth working out before comparing features. A three-person clinic doing 400 appointments a month sits on Standard at $24.90, where a per-seat tool would charge three times its seat price. A solo consultant doing 30 high-value bookings pays nothing. But a busy salon running 2,500 cuts a month is on Premium and buying overage at $4 per 100 on top. Estimate your peak month rather than your average, because the cap is monthly and it does not roll over.
The branding stays longer than you would expect
Free and Basic both show SimplyBook.me branding on the booking page your customers see. Removing it requires the white-label footer, which arrives at Premium, $49.90 a month. For a client-facing booking page that is a real consideration, and it means the honest entry price for a business that cares about presentation is higher than the $11.90 Basic tier suggests. Weigh that against the booking volume you actually need, because if 100 bookings a month is enough you are choosing between branded at $11.90 and unbranded at $49.90 with far more capacity than you will use.
Custom features are the model, and the trap
Rather than bundling everything by tier, SimplyBook.me lets you switch on individual modules: intake forms, memberships, classes, packages, coupons, and so on. Free gives you one, Basic three, Standard eight, Premium unlimited. This is genuinely good design when your needs are narrow, because you are not paying for twenty features to get two. It becomes a trap when your needs grow by one: a business happily running three modules on Basic that then needs a fourth pays for the whole Standard tier to get it. List the modules you need before choosing a plan, not after.
How it compares
Against Acuity, Acuity is more polished for a solo or boutique provider and prices per user, so SimplyBook.me wins as staff count rises. Against Fresha, Fresha is free to the business and monetizes through its marketplace, which is the better deal for a salon willing to be listed there. Against Setmore, Setmore's free tier is more generous on bookings and weaker on modules and staff count. Against Calendly, that is meeting scheduling rather than a business booking system and is not really competing here. Against Square Appointments, Square wins if you are already taking payments through Square. The honest summary: choose SimplyBook.me when you have several staff, real booking volume, and a specific list of features you need.
Who should use SimplyBook.me?
A good fit
SimplyBook.me fits appointment-led businesses of roughly 2 to 30 staff: clinics, studios, salons, tutoring centers, tour operators and repair shops, where several providers share a calendar and the booking page is customer-facing. It suits businesses whose volume is predictable enough to size a tier, and anyone who needs a specific capability such as memberships, classes or intake forms without buying an enterprise plan to reach it.
Look elsewhere if…
Solo providers who mainly need a clean booking link will be happier with Acuity or Calendly. Salons willing to appear in a marketplace should price Fresha, which costs the business nothing up front. Businesses already running payments through Square should use Square Appointments. Teams that want the most generous free tier for straightforward appointments should compare Setmore. And anyone whose booking page must be unbranded on a budget will find the $49.90 Premium requirement decisive.
The verdict
SimplyBook.me is the strongest option in this category for a multi-staff business with real booking volume, and the reason is structural: it charges for bookings rather than seats, so adding a therapist or a stylist does not add to the bill. The 4.6 across 1,281 reviews is a solid record on a sample most competitors cannot match. Two things decide whether it suits you. Work out your peak month, because the booking cap is monthly, does not roll over, and overage runs $4 per 100. And check where branding matters to you: your customers see SimplyBook.me on the booking page until Premium at $49.90, which is a longer wait than most of this category asks.
Top SimplyBook.me alternatives
Popular Scheduling & Booking tools teams evaluate alongside SimplyBook.me.
TrafftBooking software with a free tier and unlimited appointments as you scale.
Acuity SchedulingFlat-rate appointment scheduling for service businesses, priced by calendar.
SavvyCalScheduling that lets recipients overlay their calendar on yours.
AppointletUnlimited-booking scheduling that converts leads from funnels and forms.
PicktimeFree scheduling with unlimited appointments, classes, and resource booking.