Boulevard
Boulevard is a client-experience and business-management platform for salons, spas, and medspas covering scheduling, point of sale, payments, and marketing.
What is Boulevard?
Boulevard is a business-management and client-experience platform built specifically for appointment-based beauty and wellness businesses, including salons, spas, and medspas. It combines online booking, point of sale, integrated payments, client records, and marketing automation in a single system. The product emphasizes a polished front-desk and client-facing booking experience.
Best known for: A premium, design-forward all-in-one platform for salons, spas, and medspas.
Key features
- Online and self-booking with calendar management
- Integrated point of sale and payment processing
- Client profiles, notes, and messaging
- Automated marketing, reminders, and reviews
- Reporting and business analytics
- Medspa charting and digital intake forms
Who Boulevard is best for
- Hair salons and barbershops
- Day spas and wellness studios
- Medspas and aesthetic clinics
Ideal team: Appointment-driven, multi-provider salon, spa, or medspa businesses that want an all-in-one booking, POS, and client-management system rather than a general field-service tool.
Boulevard pricing
Essentials
$143/flat / mo per location
- Core scheduling, POS, and payments
- Client management and messaging
- Up to 5 bookable providers, 250 texts, 50 GB
Premier
$293/flat / mo per location
- Everything in Essentials plus advanced reporting
- Automated marketing and reminders
- Higher two-way text allowance
Prestige
$410/flat / mo per location
- Everything in Premier plus premium features
- Highest included text and automation limits
- Priority support and onboarding
Medspa
Custom
- Medspa-specific bundles with charting and forms
- Higher starting price than standard salon plans
- Custom-quoted for clinic workflows
Costs to watch before you commit
- Prices are per location per month, so a three-site salon pays the tier price three times
- Premier and Prestige are currently discounted to $234 and $328 as a limited-time offer for new customers only; the standing list prices are $293 and $410
- Named add-ons are priced per location on top of the plan: Forms from $65/mo, QuickBooks sync $45/mo, and ePrescribe $45 per prescriber
- Texts and email blasts are included only up to a monthly allowance, after which email is billed at $0.01 each
- Essentials caps you at 5 bookable providers, so a growing team is pushed to Premier regardless of features
Top Boulevard alternatives
Popular Scheduling & Booking tools teams evaluate alongside Boulevard.
TrafftBooking software with a free tier and unlimited appointments as you scale.
Acuity SchedulingFlat-rate appointment scheduling for service businesses, priced by calendar.
SavvyCalScheduling that lets recipients overlay their calendar on yours.
AppointletUnlimited-booking scheduling that converts leads from funnels and forms.
PicktimeFree scheduling with unlimited appointments, classes, and resource booking.