Boulevard
Boulevard is a client-experience and business-management platform for salons, spas, and medspas covering scheduling, point of sale, payments, and marketing.
What is Boulevard?
Boulevard is a business-management and client-experience platform built specifically for appointment-based beauty and wellness businesses, including salons, spas, and medspas. It combines online booking, point of sale, integrated payments, client records, and marketing automation in a single system. The product emphasizes a polished front-desk and client-facing booking experience.
Best known for: A premium, design-forward all-in-one platform for salons, spas, and medspas.
Key features
- Online and self-booking with calendar management
- Integrated point of sale and payment processing
- Client profiles, notes, and messaging
- Automated marketing, reminders, and reviews
- Reporting and business analytics
- Medspa charting and digital intake forms
Who Boulevard is best for
- Hair salons and barbershops
- Day spas and wellness studios
- Medspas and aesthetic clinics
Ideal team: Appointment-driven, multi-provider salon, spa, or medspa businesses that want an all-in-one booking, POS, and client-management system rather than a general field-service tool.
Boulevard pricing
Essentials
$176/flat / mo per location
- Core scheduling, POS, and payments
- Client management and messaging
- Includes a limited monthly two-way text allowance
Premier
$293/flat / mo per location
- Everything in Essentials plus advanced reporting
- Automated marketing and reminders
- Higher two-way text allowance
Prestige
$410/flat / mo per location
- Everything in Premier plus premium features
- Highest included text and automation limits
- Priority support and onboarding
Medspa
Custom
- Medspa-specific bundles with charting and forms
- Higher starting price than standard salon plans
- Custom-quoted for clinic workflows
Costs to watch before you commit
- Prices are per location per month, so multi-location businesses pay the tier price for each site
- The advertised ~10% discount requires annual (upfront) billing
- Payment processing fees apply on top of the subscription
- Add-ons such as extra two-way texting, marketing, and hardware cost extra beyond the base plan
Top Boulevard alternatives
Popular Field Service & Home Services tools teams evaluate alongside Boulevard.
NiceJobNiceJob is reputation marketing software that automates collecting customer reviews, displaying social proof, and driving referrals for local service businesses.
Housecall ProAll-in-one field service management software that helps home-service businesses handle scheduling, dispatching, invoicing, and payments.
TradifyTradify is a job management app for trade and field service businesses that handles quoting, scheduling, job tracking, timesheets, and invoicing in one place.
ServiceM8ServiceM8 is a job management and field service app for trade and service businesses, covering quoting, scheduling, dispatch, and invoicing from the office to the field.
ShopmonkeyCloud-based shop management software that helps auto repair and service businesses handle estimates, work orders, scheduling, invoicing, and payments in one platform.