Zoho Survey
Affordable survey software that plugs into the wider Zoho ecosystem.
What is Zoho Survey?
Zoho Survey is online survey and feedback software for building, distributing, and analyzing questionnaires. It serves businesses running market research, customer feedback, and employee surveys, and connects to Zoho CRM, Analytics, and other Zoho apps.
Best known for: Affordable survey software integrated with the Zoho ecosystem
Key features
- Drag-and-drop survey builder
- Skip logic and conditional branching
- Multilingual surveys and custom branding
- Real-time reports and cross-tab analysis
- Multiple distribution channels
- Zoho CRM and Analytics integrations
Who Zoho Survey is best for
- Zoho CRM and Zoho One customers wanting native surveys
- SMBs running feedback and market research on a budget
- Teams needing multilingual surveys and reporting
Ideal team: SMBs and Zoho-ecosystem teams of 1–100 who want capable, low-cost surveys that flow into Zoho CRM and analytics.
Zoho Survey pricing
Free
$0
- Unlimited surveys
- 10 questions / survey
- 100 responses / survey
Plus
$35/flat / mo
- 3,000 responses / mo
- Skip logic
- Third-party integrations
Pro
$49/flat / mo
- 5,000 responses / mo
- Advanced reports
- Custom branding
Enterprise
$109/flat / mo
- 7,000 responses / mo
- 3 users
- Sentiment analysis
Costs to watch before you commit
- Monthly response caps on lower tiers can be limiting for active teams.
- Some advanced features assume you also use other paid Zoho apps.
- Extra users beyond the included seats add cost on higher plans.
Zoho Survey pros and cons
Pros
- Free tier allows unlimited surveys, which most competitors cap immediately
- Native Zoho CRM integration turns survey responses into data attached to real contact records
- Skip logic and branching from the Plus tier, so surveys adapt to answers rather than asking everything
- Multilingual surveys built in, useful for businesses serving several markets
- Sentiment analysis on Enterprise for open-text responses at a reasonable price
- 453 third-party reviews at 4.6, one of the better-evidenced products in the Zoho range
Cons
- Response caps drive the pricing: 3,000/month on Plus, 5,000 on Pro, 7,000 on Enterprise
- The free tier's 10-question and 100-response-per-survey limits are restrictive for real research
- Plus at $35 is a steep jump from free, with no cheap intermediate tier
- Extra users beyond the included seats add cost on the higher plans
- Design and respondent experience trail Typeform noticeably
- Some advanced capabilities assume you're also paying for other Zoho apps
Zoho Survey review: a closer look
What Zoho Survey is
Zoho Survey is survey and questionnaire software (question libraries, branching logic, distribution by email or link, and reporting) aimed at businesses running feedback, market research, and employee surveys without a research budget. It sits in a different category from Zoho Forms despite the surface similarity: Forms is for collecting structured submissions that trigger a process, Survey is for asking a population questions and analyzing the aggregate. Choosing the wrong one of the two is the most common mistake here.
Where the CRM connection pays off
The strongest argument is what happens after someone responds. A satisfaction survey whose results land against the customer's CRM record, rather than in a separate reporting tool, changes what the sales and support teams can see. Low scores can trigger follow-up; responses can segment a mailing list; NPS can be tracked per account rather than only in aggregate. For a business already running Zoho CRM, that closes a loop that most survey tools leave open, and it's worth more than a nicer question editor.
Response caps and the gap above free
The pricing ladder is driven by monthly response volume: 3,000 on Plus at $35, 5,000 on Pro at $49, 7,000 on Enterprise at $109. For most SMB feedback programs those are comfortable, but two things deserve attention. First, the free tier is limited by questions and responses per survey, 10 and 100, which is fine for a quick poll and inadequate for genuine research, so the free plan is more of a trial than a working tier. Second, the jump from free to $35 is abrupt with nothing in between, which is awkward for a small business that needs slightly more than free but nothing like 3,000 responses a month.
Function over form
Zoho Survey is competent and plain. The question types, logic, and reporting all work, and the reporting is genuinely decent: cross-tabulation, filters, and exportable results. What it doesn't do is make respondents want to finish. Typeform's conversational, one-question-at-a-time presentation demonstrably lifts completion rates, and completion rate is the metric that determines whether a survey was worth running at all. If you're surveying your own employees or existing customers who have a reason to respond, plain is fine. If you're surveying strangers or asking for effort, the design gap costs you data.
How it compares
Against Typeform, Typeform wins on respondent experience and completion, Zoho Survey on price and CRM integration. Against SurveyMonkey, the two are closest in intent, with SurveyMonkey offering a larger question bank and better-known benchmarking data at a higher price. Against Zoho Forms, the comparison people actually get wrong, use Forms when the submission starts a process and Survey when you're analyzing responses in aggregate. Against Zigpoll, that's on-site ecommerce micro-surveys, a genuinely different job. And against Google Forms, which is free, Zoho Survey earns its money through logic, reporting depth, and the CRM tie-in.
Who should use Zoho Survey?
A good fit
Zoho Survey fits SMBs and Zoho-ecosystem teams of roughly 1 to 100 running customer feedback, employee engagement, or market research on a budget, especially where responses need to connect back to CRM records. Multilingual support makes it a reasonable pick for businesses operating across several markets, and the reporting is strong enough for real analysis rather than just charts.
Look elsewhere if…
If completion rate is the priority (surveying strangers, long questionnaires, anything where respondent effort is a barrier) Typeform is worth the premium. Occasional simple surveys are well served by Google Forms for free. Businesses needing industry benchmarking data should look at SurveyMonkey. And if what you actually need is a form that triggers an approval or takes a payment, you want Zoho Forms, not this.
The verdict
Zoho Survey is a capable, well-evidenced survey tool at a fair price, and its real differentiator is the CRM connection, responses that land against customer records are worth considerably more than responses that land in a dashboard. Reporting is better than the price suggests. The limits are clear: response caps set the tier, the free plan is closer to a trial than a working option, the jump to $35 is abrupt, and the respondent experience is plain in a category where presentation measurably affects completion. For internal and existing-customer surveys it's an easy recommendation; for cold outreach where every abandoned response costs you, pay for the polish elsewhere.
Top Zoho Survey alternatives
Popular Forms & Surveys tools teams evaluate alongside Zoho Survey.
ZigpollZero-party data surveys and polls built for Shopify and ecommerce brands.
PaperformDocument-style forms that feel like a web page, with payments built in.
JotformDrag-and-drop forms with 10,000+ templates and deep payment integrations.
Google FormsFree, unlimited forms and quizzes wired straight into Google Sheets.
Gravity FormsThe developer-favorite forms plugin for self-hosted WordPress sites.