
Forms & Surveys
Gravity Forms
The developer-favorite forms plugin for self-hosted WordPress sites.
4.7· 238 reviews· via G2Founded 2008 · Virginia Beach, VA
What is Gravity Forms?
Gravity Forms is a premium form-building plugin for self-hosted WordPress sites. Popular with developers and agencies, it supports advanced conditional logic, calculations, payment collection, and hundreds of integrations through add-ons.
Best known for: the developer-favorite WordPress forms plugin
Key features
- WordPress form builder plugin
- Conditional logic and calculations
- Payment collection via Stripe and PayPal
- Extensive add-on ecosystem
- Developer hooks and API
- Multi-page and file-upload forms
Who Gravity Forms is best for
- WordPress site owners who want forms living inside their own site
- Developers needing hooks, add-ons, and full data ownership
- Teams avoiding per-submission SaaS pricing by self-hosting
Ideal team: WordPress agencies, developers, and site owners who want powerful forms they fully control and host themselves.
Gravity Forms pricing
Basic License
$5/per site / mo
- 1 site
- Standard add-ons
- $59 billed yearly
Popular
Pro License
$13/per site / mo
- Up to 3 sites
- Payments, surveys, quizzes
- $159 billed yearly
Elite License
$22/per site / mo
- Unlimited sites
- All add-ons
- $259 billed yearly
Costs to watch before you commit
- Requires your own WordPress hosting — no cloud-hosted option.
- Licenses renew annually; lapsing means no updates or support.
- Premium third-party add-ons and some integrations cost extra.
Top Gravity Forms alternatives
Popular Forms & Surveys tools teams evaluate alongside Gravity Forms.
PaperformDocument-style forms that feel like a web page, with payments built in.
JotformDrag-and-drop forms with 10,000+ templates and deep payment integrations.
Cognito FormsPowerful conditional logic, calculations, and payments at a fair price.