Zoho Campaigns
Email marketing and automation priced by contact count, with native Zoho CRM sync.
What is Zoho Campaigns?
Zoho Campaigns is an email marketing platform built around list management, segmentation, and drag-and-drop automation workflows. Its defining characteristic is contact-based pricing that starts far below the mainstream email platforms, and a native two-way sync with Zoho CRM that keeps campaign activity attached to the contact record.
Best known for: Low-cost email marketing tightly coupled to Zoho CRM
Key features
- Drag-and-drop email and workflow builders
- Contact segmentation, scoring and tags
- Native two-way Zoho CRM sync
- Cart abandonment and purchase follow-up automations
- Signup and pop-up forms
- Send-time optimisation by recipient time zone
Who Zoho Campaigns is best for
- Zoho CRM users who want campaigns reading the same contact records
- Small businesses sending regular email on a tight budget
- Ecommerce teams running cart-abandonment and purchase follow-ups
Ideal team: Small and mid-sized marketing teams that send to a defined list and want automation without the per-contact pricing of the larger email platforms.
Zoho Campaigns pricing
Forever Free
$0
- Up to 2,000 contacts
- 6,000 emails per month, 5 users
- Signup forms and compliance check
Standard
$3/flat / mo (500 contacts, billed annually)
- Unlimited emails, 10 users
- Basic segmentation and drag-and-drop workflows
- All ready-to-use email templates
Professional
$4.5/flat / mo (500 contacts, billed annually)
- Unlimited emails, 20 users
- Advanced segmentation, contact scoring and tags
- Cart abandonment, pop-up forms and dynamic content
Costs to watch before you commit
- The headline US$3 and US$4.50 rates are for 500 contacts - price scales with list size up to 500,000+, so budget from your actual contact count
- Listed prices are per month billed annually (Zoho advertises 25% off yearly); month-to-month costs more
- SMS marketing is a separate credit-based add-on
- A dedicated sending IP must be purchased separately, and is recommended above roughly 100,000 emails per month
- Local taxes (VAT, GST) are charged on top of the listed prices
Top Zoho Campaigns alternatives
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