Web & Product Analytics
Woopra
Customer journey analytics tying product, marketing, and support data together.
4.3· 13 reviews· via CapterraFounded 2008 · San Francisco, CA
What is Woopra?
Woopra is a customer journey analytics platform that unifies product, marketing, and support data to track individual users across touchpoints. It is aimed at teams wanting person-level behavioral insight rather than aggregate pageview reporting.
Best known for: tying product, marketing, and support data into unified customer journeys
Key features
- End-to-end customer journey tracking
- Individual user profiles and timelines
- Funnel and retention reports
- Behavioral segmentation and triggers
- Real-time analytics
- Broad third-party integrations
Who Woopra is best for
- Teams tracking end-to-end journeys
- Product and marketing alignment
- Real-time behavioral segmentation
Ideal team: Mid-market teams unifying customer journey data across their tools.
Woopra pricing
Popular
Pro
$999/flat / mo
- From 5M+ events per month
- 50 seats, 24-month retention
- AppConnect integrations
Enterprise
Custom
- Custom volume and retention
- AI predictions and data warehouse sync
- Dedicated success manager
Costs to watch before you commit
- Pro plan starts steep at $999 per month
- First month free, then auto-billed on Pro
- Now branded Appier AIRIS on some review listings
Top Woopra alternatives
Popular Web & Product Analytics tools teams evaluate alongside Woopra.
Microsoft ClarityFree heatmaps and session recordings with unlimited traffic from Microsoft.
Google Analytics 4Google's free, event-based analytics for websites and apps used everywhere.
MatomoOpen-source, self-hostable analytics giving you full data ownership.
Plausible AnalyticsLightweight, open-source, privacy-friendly Google Analytics alternative with no cookies.
Fathom AnalyticsSimple, privacy-first website analytics with no cookies and fast dashboards.