Web & Product Analytics
Matomo
Open-source, self-hostable analytics giving you full data ownership.
4.7· 62 reviews· via CapterraFounded 2007 · Wellington, New Zealand
What is Matomo?
Matomo is an open-source web analytics platform (formerly Piwik) that can be self-hosted or run as a cloud service, giving organizations full ownership of their visitor data. It appeals to privacy-focused and compliance-driven teams as a Google Analytics alternative.
Best known for: Open-source, self-hostable analytics with full data ownership
Key features
- Self-hosted or cloud analytics
- 100% data ownership
- Cookieless, GDPR-friendly tracking
- Heatmaps and session recordings
- No data sampling
- Open-source core
Who Matomo is best for
- Organizations needing data ownership
- Regulated industries and government
- GA4 migrants wanting full control
Ideal team: Privacy-conscious teams willing to self-host or pay for compliant cloud.
Matomo pricing
Popular
Self-Hosted
$0
- Free, open-source, self-hosted
- 100% data ownership
- Unlimited websites
Cloud
$29/flat / mo
- From 50k hits per month
- Hosted and auto-updated
- GDPR-compliant EU hosting
Costs to watch before you commit
- Cloud is priced on hits, not pageviews
- Self-hosting needs a server and ongoing maintenance
- Some premium features sold as paid plugins
Top Matomo alternatives
Popular Web & Product Analytics tools teams evaluate alongside Matomo.
Microsoft ClarityFree heatmaps and session recordings with unlimited traffic from Microsoft.
Google Analytics 4Google's free, event-based analytics for websites and apps used everywhere.
Plausible AnalyticsLightweight, open-source, privacy-friendly Google Analytics alternative with no cookies.
Fathom AnalyticsSimple, privacy-first website analytics with no cookies and fast dashboards.
MixpanelEvent-based product analytics for funnels, retention, and user behavior.