Woodpecker
Cold email and outreach automation with built-in deliverability tools, billed by prospect.
What is Woodpecker?
Woodpecker is a cold email and multichannel outreach platform for B2B sales and agencies. It automates personalized email sequences and follow-ups while bundling deliverability features like warm-up, inbox rotation, and email verification. Pricing scales with the number of prospects contacted rather than per user.
Best known for: Deliverability-focused cold email outreach
Key features
- Automated cold email sequences and follow-ups
- Built-in email warm-up and verification
- Inbox rotation and adaptive sending for deliverability
- Condition-based campaigns and A/B testing
- AI interest detection and centralized inbox
- Agency Panel for managing multiple clients
Who Woodpecker is best for
- B2B teams running cold email outreach
- Agencies managing multi-client campaigns
- Sales teams focused on deliverability
Ideal team: Small-to-mid B2B sales and lead-gen teams sending cold outreach at scale.
Woodpecker pricing
Starter (500 prospects)
$35/flat / mo (usage-based)
- Up to 500 contacted prospects/mo at $7 per 100
- Unlimited email accounts and team members
- Free warm-up and email verification
Growth (1,000 prospects)
$70/flat / mo (usage-based)
- Up to 1,000 contacted prospects/mo at $7 per 100
- Condition-based campaigns and A/B testing
- Inbox rotation and adaptive sending
Scale (2,000 prospects)
$140/flat / mo (usage-based)
- Up to 2,000 contacted prospects/mo at $7 per 100
- AI interest detection and centralized inbox
- Domain audits and spam checker
Costs to watch before you commit
- Pricing is usage-based at $7 per 100 contacted prospects (monthly); annual billing cuts the per-prospect rate substantially
- LinkedIn outreach is a $29/mo add-on per connected account
- Extra email addresses ($4-$6/mo each), Lead Finder credits, and API/integration access ($20/mo) are billed separately
- Agency Panel costs $27/mo per active client
Top Woodpecker alternatives
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