Website Builders
Wix
Drag-and-drop website builder with AI setup, apps, and hosting included.
4.2· 1,887 reviews· via G2Founded 2006 · Tel Aviv, Israel
What is Wix?
Wix is a cloud-based website builder that lets users create sites with drag-and-drop editing or AI-assisted setup, including hosting, an app market, and ecommerce. It targets small businesses and individuals wanting an all-in-one site solution.
Best known for: Drag-and-drop website builder with AI setup and hosting included
Key features
- Drag-and-drop website editor
- AI-assisted site setup
- App market and extensions
- Ecommerce and online stores
- Hosting included
- Templates and SEO tools
Who Wix is best for
- Small businesses that want full design freedom without code
- Owners who want AI to generate a first draft site fast
- Sites needing bookings, stores, or blogs from one dashboard
Ideal team: Solopreneurs and SMB owners of 1–20 who want an all-in-one builder with hundreds of templates and an app market.
Wix pricing
Light
$17/flat / mo
- Remove Wix ads
- 2 collaborators
- Basic marketing suite
Popular
Core
$29/flat / mo
- Basic ecommerce
- 5 collaborators
- Site analytics
Business
$39/flat / mo
- Standard ecommerce
- 10 collaborators
- Advanced payments
Business Elite
$159/flat / mo
- Unlimited collaborators
- Priority support
- Developer platform
Costs to watch before you commit
- Advertised prices require annual prepay — month-to-month billing costs ~40% more.
- You cannot switch templates after publishing without rebuilding the site.
- Premium apps in the App Market carry their own separate subscriptions.
Top Wix alternatives
Popular Website Builders tools teams evaluate alongside Wix.
PixpaAll-in-one portfolio, gallery, and store builder for creatives.
FormatPortfolio website builder made for photographers and visual artists.
SquarespaceDesigner-grade templates for portfolios, stores, and content sites.
WordPress.comManaged WordPress hosting with plugins, themes, and full CMS control.
DudaWebsite builder built for agencies and SaaS platforms at scale.