Website Builders
Format
Portfolio website builder made for photographers and visual artists.
4.7· 207 reviews· via CapterraFounded 2010 · Toronto, Canada
What is Format?
Format is a website builder purpose-built for photographers, designers, and visual artists to create online portfolios. It bundles galleries, client proofing, and a store so creatives can showcase and sell their work in one place.
Best known for: Portfolio websites for photographers and visual artists
Key features
- Portfolio-focused website themes
- Client galleries and proofing
- Online store for prints
- Photo-optimized layouts
- Custom domains
- Built-in SEO tools
Who Format is best for
- Photographers building a clean, gallery-first portfolio
- Visual artists needing proofing and client workflow tools
- Creatives who want ecommerce and blogging on every plan
Ideal team: Photographers and visual creatives of 1–10 who want portfolio templates with built-in proofing, store, and client galleries.
Format pricing
Basic
$7/flat / mo
- Portfolio site
- Ecommerce & blog
- Free custom domain
Popular
Pro
$15/flat / mo
- Intro price — renews ~$17/mo
- Client proofing
- More pages/images + advanced galleries
Pro Plus
$25/flat / mo
- Intro price — renews ~$26/mo
- Video hosting
- Unlimited pages + priority support
Costs to watch before you commit
- Advertised prices assume annual billing; monthly billing is higher.
- Image, page, and storage limits vary by tier.
- Pro/Pro Plus first-year promos (PROINTRO/PROPLUSINTRO) renew at ~$17 / ~$26 per month.
Top Format alternatives
Popular Website Builders tools teams evaluate alongside Format.
PixpaAll-in-one portfolio, gallery, and store builder for creatives.
SquarespaceDesigner-grade templates for portfolios, stores, and content sites.
WordPress.comManaged WordPress hosting with plugins, themes, and full CMS control.
DudaWebsite builder built for agencies and SaaS platforms at scale.
ElementorDrag-and-drop visual builder for WordPress with a theme builder.