Wati
Wati is a WhatsApp Business API platform for team-based customer messaging, broadcasts, and no-code chatbot automation.
What is Wati?
Wati is a WhatsApp Business API solution built for small and mid-size businesses to manage customer conversations at scale. It combines a shared team inbox, bulk broadcast messaging, and a no-code chatbot builder with integrations to common CRM and ecommerce tools. It is a Meta-approved WhatsApp Business Solution Provider.
Best known for: Affordable WhatsApp Business API messaging for SMBs
Key features
- Shared WhatsApp team inbox with agent routing
- Bulk broadcast and template messaging
- No-code chatbot and automation builder
- Click-to-WhatsApp ad capture
- CRM, Shopify, and Zapier integrations
- Developer APIs and webhooks
Who Wati is best for
- Small and mid-size teams running sales and support on WhatsApp
- Ecommerce brands sending broadcasts and abandoned-cart recovery
- Agencies managing WhatsApp campaigns for clients
Ideal team: Best for growing SMBs that want an official WhatsApp Business API with a shared team inbox and lightweight automation rather than heavy developer work.
Wati pricing
Growth
$49/flat / mo
- Shared team inbox and broadcasts
- No-code chatbot builder
- Includes a limited number of user seats
Pro
$99/flat / mo
- Everything in Growth plus advanced automation
- More included seats with paid add-on users
- Advanced analytics and integrations
Business
$299/flat / mo
- Higher usage and API limits
- More included seats and roles
- Priority support
Enterprise
Custom
- Custom volume and SLA
- Dedicated onboarding and support
- Custom integrations
Costs to watch before you commit
- Platform fee is separate from Meta's per-conversation WhatsApp charges, which you pay on top
- Lowest advertised prices require annual billing; monthly billing costs more
- Extra user seats are billed per user per month once you exceed the plan's included seats
- Lower tiers cap the number of users, forcing an upgrade as the team grows
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