Website Builders
Unbounce
Conversion-focused landing page builder with A/B testing and AI.
4.3· 385 reviews· via G2Founded 2009 · Vancouver, Canada
What is Unbounce?
Unbounce is a landing page platform focused on post-click conversion, letting marketers build and publish standalone landing pages, pop-ups, and sticky bars without developers. It includes A/B testing and AI-driven optimization to improve conversion rates.
Best known for: Conversion-focused landing page builder with A/B testing
Key features
- Drag-and-drop landing page builder
- A/B testing and experimentation
- Pop-ups and sticky bars
- AI copywriting and optimization
- Smart Traffic conversion routing
- Templates and integrations
Who Unbounce is best for
- Marketers running paid campaigns that need dedicated landing pages
- Teams optimizing conversion with A/B tests and smart traffic
- Agencies building high-converting pages for clients
Ideal team: Performance marketers and agencies of 1–100 who live in landing-page CRO and want testing plus AI optimization built in.
Unbounce pricing
Build
$64/flat / mo
- Unlimited landing pages
- 20,000 visitors/mo
- Popups & sticky bars
Popular
Experiment
$96/flat / mo
- A/B testing
- 30,000 visitors/mo
- Advanced targeting
Optimize
$161/flat / mo
- Smart Traffic AI
- 50,000 visitors/mo
- Audience insights
Costs to watch before you commit
- Plans are metered by monthly visitors — overages push you to a higher tier.
- A/B testing is not on the entry Build plan; it starts at Experiment.
- Advertised prices assume annual billing; monthly billing is markedly higher.
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