Tally
A Notion-like form builder that's genuinely free for unlimited submissions.
What is Tally?
Tally is a form builder that works like a text document, letting users type to create forms. It is known for a genuinely free plan with unlimited forms and submissions, appealing to startups, creators, and no-code users.
Best known for: Free unlimited forms with a Notion-like editor
Key features
- Document-style form editing
- Unlimited free forms and responses
- Conditional logic and calculations
- Payment collection
- Notion and Airtable sync
- Custom branding
Who Tally is best for
- Startups wanting a free tool with unlimited forms and responses
- Notion, Airtable, and no-code fans who want a fast editor
- Teams that need most features without hitting a paywall
Ideal team: Startups, indie makers, and small teams of 1–30 who want a generous free form builder with a clean, block-based editor.
Tally pricing
Free
$0
- Unlimited forms
- Unlimited submissions
- 99% of features free
Pro
$29/flat / mo
- Team members
- Remove Tally branding
- Custom domains
Business
$89/flat / mo
- Email verification
- Data retention controls
- Priority support
Costs to watch before you commit
- Branding removal and custom domains require the Pro plan.
- Team collaboration and admin controls are paid-tier features.
- Analytics and integrations are lighter than mature enterprise suites.
Tally pros and cons
Pros
- Genuinely generous free tier: unlimited forms and unlimited submissions, without the harsh monthly response caps that hobble Typeform's free plan.
- Advanced logic comes standard, not gated behind a paid tier: conditional branching, answer piping, calculated fields, and hidden fields are available even to free users.
- Notion-style document editor makes form building fast and low-friction: you type a slash command to insert fields and edit inline, which feels natural to anyone comfortable in a docs tool.
- Flexible layout options let you build single-page classic forms, multi-page forms, or one-question-at-a-time conversational flows, rather than forcing a single format.
- Built-in Stripe payment collection and file uploads work on the free plan, so you can take payments, deposits, or applications without stitching together extra tools.
- Fair, transparent pricing model: most people can run real workloads for free, and the paid plan is priced per workspace mainly for business features like branding removal and custom domains.
Cons
- Tally branding appears on forms until you upgrade, which can look unpolished for client-facing or enterprise outreach.
- Analytics and reporting are thin: you get submission counts and basic metrics, but nothing close to the funnel analysis, drop-off insight, or dashboards power users expect.
- Design and visual customization are more limited than Typeform or Jotform, with fewer templates, fewer layout controls, and deeper styling (custom CSS) reserved for the paid plan.
- The 'unlimited' free tier is governed by a fair-use policy, so very high-volume senders shouldn't assume it scales indefinitely without moving to a paid plan.
- Native integrations are relatively shallow, so more complex workflows often lean on Zapier, Make, or webhooks rather than first-party connectors.
Tally review: a closer look
Ease of Use and Setup
Tally's biggest differentiator is its editor, which borrows directly from Notion: instead of dragging blocks from a sidebar, you write your form like a document and press slash to drop in a question type. For anyone who has used a modern docs tool, the learning curve is close to zero, and you can go from blank page to shareable form in a couple of minutes. The trade-off is that people expecting a visual, pixel-positioning drag-and-drop canvas may initially find the document metaphor unusual, though most adapt quickly.
Core Form Building and Logic
Where Tally punches above its weight is in the logic it hands to free users. Conditional branching, answer piping (reusing a respondent's earlier answers later in the form), calculated fields, and hidden fields are all available without paying, which is the exact set of capabilities most competitors reserve for mid-tier plans. That makes Tally viable for genuinely dynamic use cases like quizzes, quote calculators, and multi-path intake forms, not just simple contact forms. The layout flexibility, single-page, multi-page, or conversational, means one tool can cover a wide range of scenarios.
Payments and Data Collection
Tally includes native Stripe integration for collecting payments, donations, and deposits directly inside a form, along with file uploads, both on the free plan. For a small business, that quietly removes the need for a separate checkout tool or paid add-on just to take money or receive documents. It is not a full commerce platform, and complex product catalogs or subscription management still belong elsewhere, but for order forms, application fees, and paid registrations it covers the essentials cleanly.
Integrations and Ecosystem
Tally connects to common tools like Google Sheets, Notion, Slack, and email, and supports webhooks plus platforms such as Zapier and Make for broader automation. The catch is that its first-party integration catalog is comparatively shallow, so anything beyond the popular destinations tends to route through a third-party automation layer rather than a native connector. For teams already living in Zapier or Make this is a non-issue, but organizations wanting deep, direct CRM or marketing-automation hooks may find the ecosystem less mature than Jotform's.
Reporting and Value
Reporting is the clearest weak spot: Tally shows you submissions and summary counts, but detailed analytics, completion and drop-off insight, and richer reporting are limited and partly tied to the paid plan. For most small teams that export responses to a spreadsheet anyway, this is a minor gap, but data-driven marketers who want to optimize conversion inside the form tool will feel the ceiling. On value, though, Tally is hard to beat: the free plan does more than many paid competitors, and the paid tier is priced sensibly for the branding, domain, and collaboration features a growing business actually needs.
Who should use Tally?
A good fit
Tally is an excellent fit for solo founders, freelancers, bootstrapped startups, and small teams that need capable forms without a recurring bill. It shines for lead-capture forms, surveys, quizzes, event registration, job applications, waitlists, and simple paid order or booking forms, especially when conditional logic or calculated fields matter. Teams already comfortable in Notion or similar document tools will feel at home immediately, and anyone who has been burned by Typeform's 10-response free cap will appreciate that Tally's free tier can carry real production traffic.
Look elsewhere if…
Tally is a weaker choice for organizations that need polished, brand-heavy conversational forms with deep design control and built-in conversion analytics, where Typeform remains the stronger, if pricier, option. It is also not ideal for teams needing heavyweight form workflows, extensive native integrations, HIPAA-grade compliance, or a very large template library and advanced approval routing, all areas where Jotform is more mature. If your requirement is enterprise governance and reporting rather than fast, affordable form building, evaluate those alternatives before committing.
The verdict
Tally has quietly become one of the best-value form builders on the market by inverting the usual freemium bargain: instead of teasing you with a crippled free tier, it gives away the capabilities, unlimited responses, conditional logic, payments, file uploads, that rivals charge for, and monetizes the business polish of branding removal, custom domains, and team features. For the vast majority of small and mid-sized businesses, that means you can run real, dynamic forms indefinitely without paying, and upgrade only when you need it to look and feel fully your own. The honest trade-off is depth. Tally's analytics are shallow, its design customization and template library trail Typeform and Jotform, and its native integration catalog leans on third-party automation to fill gaps. If your work hinges on conversion-optimized, heavily branded experiences or enterprise-grade reporting and compliance, look at Typeform or Jotform first. But if you want a fast, flexible, genuinely affordable form tool that does far more than its price suggests, Tally is one of the easiest recommendations in the category.
Top Tally alternatives
Popular Forms & Surveys tools teams evaluate alongside Tally.
ZigpollZero-party data surveys and polls built for Shopify and ecommerce brands.
PaperformDocument-style forms that feel like a web page, with payments built in.
JotformDrag-and-drop forms with 10,000+ templates and deep payment integrations.
Google FormsFree, unlimited forms and quizzes wired straight into Google Sheets.
Gravity FormsThe developer-favorite forms plugin for self-hosted WordPress sites.