Social Media Management
Tailwind
Pinterest- and Instagram-focused scheduler with smart posting and content creation tools.
4.3· 141 reviews· via G2Founded 2012 · Oklahoma City, OK
What is Tailwind?
Tailwind is a social media marketing platform focused on Pinterest and Instagram, offering scheduling, smart posting times, and content creation tools. It targets small businesses, bloggers, and marketers building a visual social presence.
Best known for: Pinterest scheduling
Key features
- Pinterest scheduling and SmartSchedule
- Instagram planning and auto-post
- Hashtag suggestions
- AI content and copy generation
- Tailwind Communities
- Analytics reporting
Who Tailwind is best for
- Pinterest marketers and bloggers driving referral traffic
- E-commerce sellers scheduling pins and Instagram posts
- Creators wanting AI-assisted content and smart scheduling
Ideal team: Bloggers, creators, and e-commerce owners of 1–5 whose social strategy centers on Pinterest and Instagram.
Tailwind pricing
Free
$0
- 1 Pinterest & Instagram account
- Limited monthly posts
- Basic tools
Pro
$15/flat / mo
- Smart scheduling
- Content & pin creation
- Analytics
Popular
Advanced
$25/flat / mo
- Higher post limits
- More AI credits
- Advanced features
Max
$40/flat / mo
- Highest limits
- Full AI toolkit
- Priority features
Costs to watch before you commit
- Prices reflect annual billing (~40% off) — monthly plans cost notably more.
- The platform is Pinterest/Instagram-centric; other networks are limited.
- Some AI and email-marketing features are metered or sold as separate modules.
Top Tailwind alternatives
Popular Social Media Management tools teams evaluate alongside Tailwind.
Vista SocialModern, agency-friendly platform with publishing, listening, reviews, and a free tier.
StatusbrewEngagement and moderation platform with rule-based automation and review management.
SocialBeeCategory-based scheduler that recycles evergreen content with AI drafting built in.
LoomlyCollaboration-first content calendar with structured post approvals and brand guidance.
PublerLow-cost, feature-rich scheduler with AI, bulk tools, and pay-per-account flexibility.