Social Media Management
Loomly
Collaboration-first content calendar with structured post approvals and brand guidance.
4.7· 507 reviews· via CapterraFounded 2015 · Los Angeles, CA
What is Loomly?
Loomly is a social media management platform built around content collaboration and structured approvals. Teams and agencies draft posts, preview them per network, route them for approval, and schedule publishing, with post ideas and brand guidance built in.
Best known for: Collaboration and approval-focused social media scheduling
Key features
- Content calendar and planning
- Post approval workflows
- Per-network post previews
- Multi-network scheduling and publishing
- Unified interaction inbox
- Post ideas and brand assets
Who Loomly is best for
- Teams that live and die by structured approval workflows
- Brands wanting post-idea prompts and brand-consistency guidance
- Marketing teams collaborating on a shared content calendar
Ideal team: In-house marketing teams of 2–30 who need multi-step approvals and a guided, collaborative calendar.
Loomly pricing
Popular
Starter
$49/flat / mo
- 12 social accounts, 3 users
- AI assistant chat
- Approval workflows & roles
Beyond
$249/flat / mo
- 60 social accounts, unlimited users
- Custom branding & roles
- Hashtag manager
Enterprise
Custom
- Priority support
- Volume pricing at scale
- All Beyond features
Costs to watch before you commit
- The jump from Starter to Beyond is huge — no mid-tier if you outgrow limits.
- Prices shown are annual; monthly billing is roughly 30% higher.
- Account and user caps on Starter push growing teams into a big price step.
Top Loomly alternatives
Popular Social Media Management tools teams evaluate alongside Loomly.
Vista SocialModern, agency-friendly platform with publishing, listening, reviews, and a free tier.
StatusbrewEngagement and moderation platform with rule-based automation and review management.
SocialBeeCategory-based scheduler that recycles evergreen content with AI drafting built in.
PublerLow-cost, feature-rich scheduler with AI, bulk tools, and pay-per-account flexibility.
Zoho SocialAffordable scheduling and monitoring that plugs into the wider Zoho and CRM ecosystem.