Supermetrics
Pulls marketing data from 150+ sources into sheets, dashboards, and warehouses.
What is Supermetrics?
Supermetrics is a marketing data pipeline tool that connects 150+ platforms such as Google Ads, Meta, and GA4 to spreadsheets, BI tools, and data warehouses. It automates the extraction and refresh of ad and analytics data so teams can build reports without manual exports. It is widely used by agencies and in-house marketing teams for cross-channel reporting.
Best known for: Marketing data connectors and reporting automation
Key features
- 150+ marketing and ad platform connectors
- Destinations for Sheets, Looker Studio, Excel, and BigQuery
- Scheduled automatic data refreshes
- Data transformations and blending
- Prebuilt report templates
- AI credits for assisted analysis
Who Supermetrics is best for
- Marketing agencies building client reports
- In-house marketing teams centralizing ad data
- Analysts feeding data warehouses and BI tools
Ideal team: Small to mid-size marketing or agency teams that report across many ad and analytics platforms.
Supermetrics pricing
Starter
$44/flat / mo (billed annually)
- 1 core destination
- 3 data sources
- 1 user, weekly refreshes
Growth
$177/flat / mo (billed annually)
- 6 data sources
- 2 users
- Daily refreshes, 12,000 AI credits/mo
Enterprise
Custom
- Data warehouse destinations (BigQuery, Snowflake)
- Custom user/source limits, on-demand refreshes
- Dedicated CSM and premium support
Costs to watch before you commit
- Listed monthly prices ($44, $177) require annual billing; month-to-month costs ~20% more
- Each destination (Sheets, Looker Studio, BigQuery) is billed as a separate subscription
- Extra data sources and users are paid add-ons (roughly $39-$79 each per month)
Top Supermetrics alternatives
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Plausible AnalyticsLightweight, open-source, privacy-friendly Google Analytics alternative with no cookies.