Website Builders
Shopify
Commerce-first website builder for online stores of any size.
4.5· 6,700 reviews· via CapterraFounded 2006 · Ottawa, Canada
What is Shopify?
Shopify is a commerce platform for building online stores and selling across web, social, and in-person channels. It provides hosting, storefront design, checkout, and inventory tools.
Best known for: Building and running online stores
Key features
- Online store builder
- Checkout and cart
- Inventory management
- Multichannel and POS selling
- App marketplace
- Themes and templates
Who Shopify is best for
- Businesses whose website is primarily an online store
- Merchants selling across web, social, and in-person (POS)
- Brands that need a large app ecosystem and reliable checkout
Ideal team: Ecommerce merchants of 1–500 who want a dedicated storefront, inventory, and payments platform over a general site builder.
Shopify pricing
Starter
$5/flat / mo
- Sell via links & social
- No full storefront
- Simple checkout
Popular
Basic
$29/flat / mo
- Full online store
- 2 staff accounts
- Basic reports
Grow
$79/flat / mo
- 5 staff accounts
- Professional reports
- Lower card rates
Advanced
$299/flat / mo
- 15 staff accounts
- Custom reports
- Third-party shipping rates
Costs to watch before you commit
- Using a gateway other than Shopify Payments adds a 0.5–2% transaction fee per sale.
- Many essential features come from paid apps that stack monthly charges.
- Advertised prices assume annual billing; monthly billing is ~25% higher.
Top Shopify alternatives
Popular Website Builders tools teams evaluate alongside Shopify.
PixpaAll-in-one portfolio, gallery, and store builder for creatives.
FormatPortfolio website builder made for photographers and visual artists.
SquarespaceDesigner-grade templates for portfolios, stores, and content sites.
WordPress.comManaged WordPress hosting with plugins, themes, and full CMS control.
DudaWebsite builder built for agencies and SaaS platforms at scale.