Marketing & Email
Sendlane
Unified email and SMS marketing automation for high-volume ecommerce.
4.7· 72 reviews· via G2Founded 2013 · San Diego, CA
What is Sendlane?
Sendlane is a unified email and SMS marketing automation platform built for ecommerce brands. It focuses on behavioral segmentation, revenue tracking, and multichannel automation for high-volume online stores.
Best known for: Unified email and SMS automation for ecommerce
Key features
- Unified email and SMS marketing
- Behavioral automation workflows
- Ecommerce revenue tracking
- Deep segmentation and personalization
- Product reviews and forms
- Store and integration connectors
Who Sendlane is best for
- Established ecommerce brands sending high email and SMS volume
- Stores that want unlimited contacts priced by send volume
- Teams that value hands-on deliverability and onboarding support
Ideal team: Mid-market and high-volume ecommerce brands (10–200) that want unified email + SMS with dedicated deliverability support.
Sendlane pricing
Professional
Custom
- Unlimited contacts
- Assisted onboarding
- 24/7 chat + deliverability
Enterprise
Custom
- Dedicated success manager
- Optional dedicated IPs
- Quarterly business reviews
Costs to watch before you commit
- Pricing is volume-based via a slider with no fixed public tiers — the real starting price is hard to pin down (third parties cite ~$600/mo for Professional).
- SMS is a separate add-on (~$0.009/credit plus a monthly activation fee).
- Annual billing is required to get the 'two months free' discount.
- The best support and deliverability service (dedicated CSM, dedicated IPs) is gated to higher tiers.
Top Sendlane alternatives
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MoosendLow-cost email marketing and automation known for value.
Customer.ioDeveloper-focused behavioral messaging across email, push, SMS, and in-app.
KlaviyoEmail and SMS marketing built for ecommerce.
BrevoEmail, SMS, automation, and CRM priced by sends, with unlimited contacts.
MailerLiteAffordable, easy email marketing and automation for creators and SMBs.