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Qualtrics CoreXM

The enterprise experience-management platform for advanced research.

4.4· 747 reviews· via G2Founded 2002 · Provo, UT

What is Qualtrics CoreXM?

Qualtrics CoreXM is the enterprise experience-management platform's flagship survey and research product. It supports advanced survey logic, statistical analysis, and predictive analytics for academics, researchers, and large organizations running rigorous studies.

Best known for: Enterprise-grade survey and experience-management research

Key features

  • Advanced survey logic and branching
  • Statistical analysis and stats iQ
  • Conjoint and MaxDiff research
  • Text and sentiment analytics
  • Enterprise distribution and panels
  • Dashboards and reporting

Who Qualtrics CoreXM is best for

  • Enterprises running rigorous market and academic research
  • Teams needing advanced statistics, panels, and XM modules
  • Organizations standardizing on an experience-management suite

Ideal team: Enterprise research, insights, and XM teams of 50+ who need advanced methodology, statistics, and governance at scale.

Qualtrics CoreXM pricing

Free Account

$0

  • 1 active survey
  • Limited responses
  • Core question types
Popular

CoreXM

Custom

  • Advanced logic & stats
  • Quote-based contract
  • From ~$1,500/yr

Enterprise XM

Custom

  • CustomerXM / EmployeeXM
  • SSO & governance
  • Custom pricing

Costs to watch before you commit

  • Pricing is opaque and negotiated — most plans require a sales quote.
  • Annual contracts commonly carry 5–9% renewal increases.
  • Add-on XM modules and higher response volumes raise the price sharply.

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