Web & Product Analytics
PostHog
Open-source product analytics with replay, flags, and experiments in one.
4.5· 1,052 reviews· via G2Founded 2020 · San Francisco, CA
What is PostHog?
PostHog is an open-source product analytics platform combining event analytics, session replay, feature flags, A/B experiments, and surveys in one tool. It targets engineering and product teams, with cloud and self-hosted options.
Best known for: All-in-one open-source product analytics with replay and flags
Key features
- Product analytics and funnels
- Session replay
- Feature flags
- A/B experimentation
- Surveys and heatmaps
- Open-source and self-hostable
Who PostHog is best for
- Engineering-led product teams
- Startups wanting an all-in-one suite
- Privacy-focused self-hosting teams
Ideal team: Technical startups wanting analytics, replay, and flags in one platform.
PostHog pricing
Popular
Free
$0
- 1M events per month free
- 5k session recordings
- Feature flags and experiments
Pay-as-you-go
Custom
- Usage-based per product
- Generous free tier on each product
- Volume discounts
Enterprise
Custom
- SSO and advanced permissions
- Dedicated support
- Custom terms
Costs to watch before you commit
- Usage-based billing spans multiple products
- Costs add up when combining many features
- Self-hosting requires engineering effort
Top PostHog alternatives
Popular Web & Product Analytics tools teams evaluate alongside PostHog.
Microsoft ClarityFree heatmaps and session recordings with unlimited traffic from Microsoft.
Google Analytics 4Google's free, event-based analytics for websites and apps used everywhere.
MatomoOpen-source, self-hostable analytics giving you full data ownership.
Plausible AnalyticsLightweight, open-source, privacy-friendly Google Analytics alternative with no cookies.
Fathom AnalyticsSimple, privacy-first website analytics with no cookies and fast dashboards.