OptinMonster
Popup and lead-capture builder for turning website visitors into email subscribers.
What is OptinMonster?
OptinMonster is a lead-generation and conversion-optimization tool that lets marketers build popups, floating bars, slide-ins, and other on-site campaigns without code. It uses behavior-based triggers like exit intent and page targeting to capture emails and reduce abandonment. It integrates with major email marketing platforms and website builders including WordPress.
Best known for: Exit-intent popups for email list growth
Key features
- Drag-and-drop campaign builder with 700+ templates
- Exit-Intent technology to detect abandoning visitors
- A/B testing and conversion analytics
- Page-level, device, and geolocation targeting
- OnSite Retargeting for repeat visitors
- Integrations with email marketing and CRM platforms
Who OptinMonster is best for
- Bloggers and content sites growing an email list
- Ecommerce stores reducing cart abandonment
- Marketers running exit-intent and on-site campaigns
Ideal team: Solo marketers to small teams focused on list growth and on-site conversion.
OptinMonster pricing
Basic
$7/flat / mo (billed annually)
- 1 site, 2,500 monthly impressions
- Unlimited campaigns and 700+ templates
- Page-level targeting and basic integrations
Plus
$19/flat / mo (billed annually)
- Up to 2 sites, 10,000 monthly impressions
- A/B testing and full analytics
- Device targeting and content locking
Pro
$29/flat / mo (billed annually)
- Up to 3 sites, 25,000 monthly impressions
- Exit-Intent technology and countdown timers
- Revenue attribution and Pro integrations
Growth
$49/flat / mo (billed annually)
- Up to 5 sites, 100,000 monthly impressions
- Geolocation targeting and OnSite Retargeting
- Ecommerce integrations and custom branding
Costs to watch before you commit
- Advertised prices are billed annually upfront; month-to-month billing costs roughly 2.5x more
- Monthly impression caps are strict, and high-traffic sites are pushed to higher tiers
- Exit-Intent, revenue attribution, and geolocation targeting are gated to Pro/Growth plans
Top OptinMonster alternatives
Popular Marketing & Email tools teams evaluate alongside OptinMonster.
GMassSend mail-merge and cold email campaigns directly from inside Gmail.
Systeme.ioAll-in-one platform for funnels, email, courses, and affiliates with a free plan.
JasperAI content platform for marketing teams to draft, brand-align, and scale copy.
MoosendLow-cost email marketing and automation known for value.
Customer.ioDeveloper-focused behavioral messaging across email, push, SMS, and in-app.