Social Media Management
Metricool
Analytics-heavy scheduler covering social, ads, and web metrics in one dashboard.
4.5· 97 reviews· via G2Founded 2015 · Madrid, Spain
What is Metricool?
Metricool is a social media management and analytics platform for scheduling posts, tracking performance, and managing paid ad campaigns across multiple networks. It targets marketers, agencies, and content creators who want publishing and reporting in one dashboard.
Best known for: Combining social scheduling with deep analytics and ad performance tracking in one dashboard
Key features
- Multi-network post scheduling and planner
- Cross-channel analytics and reporting
- Facebook, Google, and TikTok ads tracking
- Unified social inbox
- Link-in-bio SmartLinks tool
- Competitor benchmarking
Who Metricool is best for
- Data-driven marketers who want social plus ad analytics
- Freelancers and agencies managing many brands affordably
- Teams wanting a Looker Studio connector for reporting
Ideal team: Analytics-minded freelancers and agencies of 1–50 who want unified social, ads, and web reporting.
Metricool pricing
Free
$0
- 1 brand
- 20 posts/month
- 30 days of analytics
Popular
Starter
$20/flat / mo
- Up to 10 brands
- Unlimited publishing
- LinkedIn connection
Advanced
$53/flat / mo
- Up to 50 brands
- Team & client management
- Looker Studio connector
Custom
Custom
- Custom brand count
- White label
- Dedicated account manager
Costs to watch before you commit
- Starter and Advanced prices climb with the number of brands you connect.
- White-label reporting is reserved for the Custom tier.
- List prices reflect annual billing — monthly is higher.
Top Metricool alternatives
Popular Social Media Management tools teams evaluate alongside Metricool.
Vista SocialModern, agency-friendly platform with publishing, listening, reviews, and a free tier.
StatusbrewEngagement and moderation platform with rule-based automation and review management.
SocialBeeCategory-based scheduler that recycles evergreen content with AI drafting built in.
LoomlyCollaboration-first content calendar with structured post approvals and brand guidance.
PublerLow-cost, feature-rich scheduler with AI, bulk tools, and pay-per-account flexibility.