Leadfeeder
Leadfeeder is a B2B website visitor identification tool that reveals which companies visit your site and how they behave, turning anonymous traffic into sales leads.
What is Leadfeeder?
Leadfeeder is a B2B website visitor identification and lead generation platform that matches anonymous website traffic to company names using IP and firmographic data. It shows which companies visited, what pages they viewed, and pushes qualified accounts into CRMs and sales workflows. It is now part of Dealfront, formed from the merger of Leadfeeder and Echobot.
Best known for: Identifying which companies visit your website and turning that traffic into sales leads
Key features
- Company-level website visitor identification
- Behavioral and page-view tracking per account
- Custom feeds, filters and lead scoring
- CRM integrations (HubSpot, Pipedrive, Salesforce) plus Slack and email alerts
- Automatic lead assignment to sales reps
- Google Analytics and marketing tool connectors
Who Leadfeeder is best for
- B2B sales and business development teams
- Marketing teams doing account-based marketing (ABM)
- SaaS and agency lead-generation teams
Ideal team: Small-to-mid-sized B2B companies with an active sales team that want to identify and prioritize account-level website traffic for outbound follow-up.
Leadfeeder pricing
Free / Lite
$0
- Identify companies visiting your site
- Limited to last 7 days of data
- Capped number of identified companies
Paid / Premium
$99/flat / mo
- Unlimited data retention and lead history
- CRM, Slack and email integrations
- Custom feeds and lead scoring
Enterprise / Dealfront
Custom
- Higher volume and seat allowances
- Full Dealfront prospecting data suite
- Priority support and onboarding
Costs to watch before you commit
- Headline paid pricing is billed annually; monthly billing costs more
- Price scales with the number of identified companies, so higher traffic raises the tier cost
- Advanced prospecting and contact data require the broader Dealfront platform at additional cost
- Only a subset of visitors resolve to identifiable companies, so value depends on B2B traffic volume
Top Leadfeeder alternatives
Popular Web & Product Analytics tools teams evaluate alongside Leadfeeder.
Microsoft ClarityFree heatmaps and session recordings with unlimited traffic from Microsoft.
AgencyAnalyticsA white-label marketing analytics and reporting platform that pulls SEO, PPC, social, and web data into automated client dashboards and reports.
Google Analytics 4Google's free, event-based analytics for websites and apps used everywhere.
MatomoOpen-source, self-hostable analytics giving you full data ownership.
BaremetricsSubscription analytics and metrics dashboards for SaaS businesses.