Marketing & Email
Kit
Email marketing and audience growth built for creators.
4.4· 217 reviews· via G2Founded 2013 · Boise, ID
What is Kit?
Kit (formerly ConvertKit) is an email marketing and audience-growth platform built specifically for creators such as writers, YouTubers, and podcasters. It focuses on subscriber tagging, visual automations, and monetization through paid newsletters and digital products.
Best known for: Email marketing built for online creators
Key features
- Creator-focused email marketing
- Visual automation builder
- Subscriber tagging and segmentation
- Landing pages and sign-up forms
- Paid newsletters and commerce
- Creator network recommendations
Who Kit is best for
- Creators, bloggers, and newsletter writers growing an owned audience
- Solo operators selling digital products alongside their email list
- Teams that want tag-based subscribers and visual automation flows
Ideal team: Creators, coaches, and solopreneurs (1–10) who treat their email list as the core of their business and sell digital products.
Kit pricing
Newsletter (Free)
$0
- Up to 10,000 subscribers
- Unlimited landing pages
- Sell digital products
Popular
Creator
$39/per subscriber tier
- Unlimited automations
- Sequences & A/B testing
- 24/7 support
Creator Pro
$79/per subscriber tier
- Subscriber engagement scoring
- Advanced reporting
- Unlimited team members
Costs to watch before you commit
- Paid prices are per subscriber-band — $39 covers ~1,000 subscribers and climbs (roughly $89 at 5k, ~$199 at 25k).
- The Free plan is capped at a single automation and forces Kit branding.
- Engagement scoring and advanced analytics are locked behind the ~2x-price Creator Pro tier.
- Lowest advertised rates require annual billing (~17% off vs monthly).
Top Kit alternatives
Popular Marketing & Email tools teams evaluate alongside Kit.
MoosendLow-cost email marketing and automation known for value.
Customer.ioDeveloper-focused behavioral messaging across email, push, SMS, and in-app.
SendlaneUnified email and SMS marketing automation for high-volume ecommerce.
KlaviyoEmail and SMS marketing built for ecommerce.
BrevoEmail, SMS, automation, and CRM priced by sends, with unlimited contacts.