Web & Product Analytics
Hotjar
Heatmaps, session recordings, and surveys to see how users behave.
4.3· 342 reviews· via G2Founded 2014 · St. Julian's, Malta
What is Hotjar?
Hotjar is a product experience analytics tool that shows how users behave on websites through heatmaps, session recordings, and on-site surveys. Now part of Contentsquare, it helps product, marketing, and UX teams understand and improve user experience.
Best known for: Heatmaps and session recordings to see how users behave
Key features
- Heatmaps of clicks and scrolls
- Session recordings
- On-site surveys
- Feedback widgets
- Funnel drop-off insights
- Easy install snippet
Who Hotjar is best for
- UX and CRO teams
- Product designers
- Marketers optimizing landing pages
Ideal team: Product and marketing teams focused on qualitative behavior insights.
Hotjar pricing
Basic
$0
- Up to 35 daily sessions
- Heatmaps and recordings
- Unlimited surveys
Popular
Plus
$32/flat / mo
- Up to 100 daily sessions
- Filters and funnels
Business
$80/flat / mo
- From 500 daily sessions
- Custom events and integrations
Costs to watch before you commit
- Observe and Ask products are priced separately
- Daily session caps trigger forced upgrades
- Migration to the Contentsquare platform is underway
Top Hotjar alternatives
Popular Web & Product Analytics tools teams evaluate alongside Hotjar.
Microsoft ClarityFree heatmaps and session recordings with unlimited traffic from Microsoft.
Google Analytics 4Google's free, event-based analytics for websites and apps used everywhere.
MatomoOpen-source, self-hostable analytics giving you full data ownership.
Plausible AnalyticsLightweight, open-source, privacy-friendly Google Analytics alternative with no cookies.
Fathom AnalyticsSimple, privacy-first website analytics with no cookies and fast dashboards.