Web & Product Analytics
FullStory
Digital experience analytics with session replay and behavioral autocapture.
4.5· 1,048 reviews· via G2Founded 2014 · Atlanta, GA
What is FullStory?
FullStory is a digital experience analytics platform that automatically captures user interactions across web and mobile apps. It combines session replay with behavioral autocapture and analytics to help product, UX, and support teams understand and improve digital experiences.
Best known for: Session replay with behavioral autocapture analytics
Key features
- Session replay recordings
- Behavioral autocapture
- Conversion and funnel analytics
- Frustration signals (rage clicks)
- Heatmaps and dashboards
- Web and mobile support
Who FullStory is best for
- UX and product teams
- CRO and support teams
- Teams debugging user friction
Ideal team: Mid-market to enterprise teams analyzing digital experience quality.
FullStory pricing
Free
$0
- Limited monthly sessions
- Session replay and basic analytics
- 1 seat
Popular
Business
Custom
- Custom session volume
- Autocapture and funnels
- Integrations
Enterprise
Custom
- Advanced governance and SSO
- Data export and API
- Premium support
Costs to watch before you commit
- Paid pricing is quote-based and opaque
- Costs scale with captured session volume
- Data retention is limited on lower tiers
Top FullStory alternatives
Popular Web & Product Analytics tools teams evaluate alongside FullStory.
Microsoft ClarityFree heatmaps and session recordings with unlimited traffic from Microsoft.
Google Analytics 4Google's free, event-based analytics for websites and apps used everywhere.
MatomoOpen-source, self-hostable analytics giving you full data ownership.
Plausible AnalyticsLightweight, open-source, privacy-friendly Google Analytics alternative with no cookies.
Fathom AnalyticsSimple, privacy-first website analytics with no cookies and fast dashboards.