Web & Product Analytics
Fathom Analytics
Simple, privacy-first website analytics with no cookies and fast dashboards.
4.6· 20 reviews· via G2Founded 2018 · Victoria, Canada
What is Fathom Analytics?
Fathom Analytics is a privacy-first, cookieless website analytics tool positioned as a simple alternative to Google Analytics. It provides a single-page dashboard of core traffic metrics and is designed to be GDPR-compliant without cookie banners.
Best known for: Simple, privacy-first website analytics
Key features
- Cookieless, privacy-first tracking
- Single-page dashboard
- GDPR and CCPA compliant
- Lightweight tracking script
- Email and Slack reports
- Google Analytics importer
Who Fathom Analytics is best for
- Privacy-focused website owners
- Founders wanting one-glance metrics
- Agencies managing many client sites
Ideal team: Solopreneurs and small teams wanting effortless, compliant web analytics.
Fathom Analytics pricing
Popular
Starter
$15/flat / mo
- Up to 100k pageviews
- 10 sites included
- Cookieless, GDPR/CCPA compliant
500k pageviews
$45/flat / mo
- Up to 500k pageviews
- 50 sites included
- Forever data retention
2M pageviews
$95/flat / mo
- Up to 2M pageviews
- Email reports and API access
Costs to watch before you commit
- Extra sites sold in packs of 50 for $10/mo
- Auto-upgrades after two consecutive months over limit
- No free tier, only a 30-day trial
Top Fathom Analytics alternatives
Popular Web & Product Analytics tools teams evaluate alongside Fathom Analytics.
Microsoft ClarityFree heatmaps and session recordings with unlimited traffic from Microsoft.
Google Analytics 4Google's free, event-based analytics for websites and apps used everywhere.
MatomoOpen-source, self-hostable analytics giving you full data ownership.
Plausible AnalyticsLightweight, open-source, privacy-friendly Google Analytics alternative with no cookies.
MixpanelEvent-based product analytics for funnels, retention, and user behavior.