Marketing & Email
Drip
Ecommerce marketing automation and email/SMS for DTC brands.
4.4· 473 reviews· via G2Founded 2012 · Minneapolis, MN
What is Drip?
Drip is an ecommerce marketing automation platform offering email and SMS campaigns, segmentation, and behavior-based workflows for direct-to-consumer brands. It focuses on turning store and customer data into personalized marketing.
Best known for: Ecommerce email and SMS automation for DTC brands
Key features
- Ecommerce email marketing
- SMS marketing
- Behavioral automation workflows
- Customer segmentation
- Prebuilt ecommerce playbooks
- Onsite popups and forms
Who Drip is best for
- Ecommerce and DTC brands that want behavior-based automation
- Stores that want revenue attribution tied to email and SMS
- Teams that want every feature on every plan, priced by contacts
Ideal team: Growing B2C and DTC ecommerce brands (1–50) that want sophisticated, store-data-driven automation without per-feature gating.
Drip pricing
Popular
Starter
$39/per contact tier
- Up to 2,500 contacts
- Unlimited email sends
- Revenue attribution
Growth
$89/per contact tier
- Up to 5,000 contacts
- Behavioral segmentation
- Ecommerce integrations
Scale
$154/per contact tier
- Up to 10,000 contacts
- Full automation suite
- Onsite campaigns
Costs to watch before you commit
- SMS is a separate add-on starting at ~$39/mo on its own volume tiers.
- No free-forever plan — only a 14-day trial capped at 2,500 contacts.
- Contact-based scaling: the price rises as your subscriber count grows.
- Pricing is often noted as steep for small businesses relative to competitors.
Top Drip alternatives
Popular Marketing & Email tools teams evaluate alongside Drip.
MoosendLow-cost email marketing and automation known for value.
Customer.ioDeveloper-focused behavioral messaging across email, push, SMS, and in-app.
SendlaneUnified email and SMS marketing automation for high-volume ecommerce.
KlaviyoEmail and SMS marketing built for ecommerce.
BrevoEmail, SMS, automation, and CRM priced by sends, with unlimited contacts.