Crazy Egg
Crazy Egg is a website optimization tool that uses heatmaps, scrollmaps, session recordings, and A/B testing to show how visitors interact with your pages.
What is Crazy Egg?
Crazy Egg is a website optimization and behavior analytics platform that visualizes how visitors interact with web pages through heatmaps, scrollmaps, and session recordings. It also offers A/B testing and survey tools to help teams improve conversions. It is designed to be approachable for marketers without requiring deep technical setup.
Best known for: Pioneering website heatmaps for conversion optimization
Key features
- Heatmaps and scrollmaps
- Confetti and overlay reports
- Session recordings
- A/B testing
- On-site surveys and CTAs
- Traffic and referrer analysis
Who Crazy Egg is best for
- Marketers optimizing landing page conversions
- Small-to-mid businesses running website A/B tests
- UX and CRO teams analyzing visitor behavior
Ideal team: Best suited for marketing, ecommerce, and CRO teams at small-to-mid-sized businesses who want visual behavior insights without a steep analytics learning curve.
Crazy Egg pricing
Basic
$29/flat / mo
- Entry-level snapshots and heatmaps
- Limited tracked pageviews
- Core reporting tools
Standard
$49/flat / mo
- More tracked pageviews and recordings
- Heatmaps, scrollmaps, and confetti
- A/B testing included
Plus
$99/flat / mo
- Higher pageview and recording limits
- Advanced filtering and traffic analysis
- Priority support
Pro
$249/flat / mo
- Highest tracked pageview volume
- Full feature set for larger sites
- Team and multi-site support
Costs to watch before you commit
- Advertised low prices generally reflect annual billing; paying monthly costs more
- Plans are capped by tracked pageviews and session recordings, so high-traffic sites are pushed to pricier tiers
- Session recording and some advanced features are limited or absent on lower tiers
- Exceeding your plan's tracking limits can pause data collection until you upgrade
Top Crazy Egg alternatives
Popular Web & Product Analytics tools teams evaluate alongside Crazy Egg.
Microsoft ClarityFree heatmaps and session recordings with unlimited traffic from Microsoft.
AgencyAnalyticsA white-label marketing analytics and reporting platform that pulls SEO, PPC, social, and web data into automated client dashboards and reports.
Google Analytics 4Google's free, event-based analytics for websites and apps used everywhere.
MatomoOpen-source, self-hostable analytics giving you full data ownership.
BaremetricsSubscription analytics and metrics dashboards for SaaS businesses.