Marketing & Email
Benchmark Email
Easy, affordable email marketing and automation for SMBs.
4.3· 195 reviews· via CapterraFounded 2004 · St. Louis, MO
What is Benchmark Email?
Benchmark Email is an email marketing platform for small and mid-sized businesses, offering drag-and-drop email design, automation journeys, and list management. It emphasizes ease of use and affordability.
Best known for: Easy, affordable email marketing for SMBs
Key features
- Drag-and-drop email editor
- Marketing automation journeys
- Sign-up forms and landing pages
- List management and segmentation
- A/B testing
- Reporting and analytics
Who Benchmark Email is best for
- Small and mid-sized businesses that want simple, affordable email
- Teams that want a clean drag-and-drop builder and basic automation
- Senders who need multilingual support and easy list management
Ideal team: Small and mid-sized businesses (1–30) that want an approachable, affordable email tool with automation and landing pages.
Benchmark Email pricing
Free
$0
- Up to 500 contacts
- 2,500 sends/mo
- Drag-and-drop builder
Popular
Pro
$27/per contact tier
- Email automation
- Landing pages
- A/B testing
Enterprise
Custom
- Unlimited contacts
- Managed account setup
- Advanced deliverability
Costs to watch before you commit
- Additional user seats cost ~$15/mo each (~$13/mo on annual).
- The Pro price steps up each time you cross a contact band.
- The free plan is capped at 500 contacts / 2,500 sends and forces an upgrade quickly.
- Lowest per-month rates require annual billing.
Top Benchmark Email alternatives
Popular Marketing & Email tools teams evaluate alongside Benchmark Email.
MoosendLow-cost email marketing and automation known for value.
Customer.ioDeveloper-focused behavioral messaging across email, push, SMS, and in-app.
SendlaneUnified email and SMS marketing automation for high-volume ecommerce.
KlaviyoEmail and SMS marketing built for ecommerce.
BrevoEmail, SMS, automation, and CRM priced by sends, with unlimited contacts.