
Web & Product Analytics
Amplitude
Digital analytics platform for product behavior, experimentation, and growth.
4.5· 2,928 reviews· via G2Founded 2012 · San Francisco, CA
What is Amplitude?
Amplitude is a digital and product analytics platform that helps teams understand user behavior across web and mobile products. It supports event tracking, funnels, retention analysis, and experimentation to guide product and growth decisions for data-driven teams.
Best known for: Product analytics for behavior, retention, and growth
Key features
- Behavioral event analytics
- Funnel and retention analysis
- Cohorting and user segmentation
- A/B testing and experimentation
- Session replay
- Feature flags and CDP tools
Who Amplitude is best for
- Product managers
- Growth and experimentation teams
- Data-driven SaaS companies
Ideal team: Mid-market to enterprise product teams building data-informed roadmaps.
Amplitude pricing
Starter
$0
- Up to 50k monthly tracked users
- Core product analytics
- Unlimited seats
Popular
Plus
$49/flat / mo
- From 1,000 monthly tracked users
- Advanced charts and retention
Growth
Custom
- Custom MTU volume
- Experimentation and CDP add-ons
- Enterprise governance
Costs to watch before you commit
- Priced on monthly tracked users (MTUs)
- Median enterprise deals reach tens of thousands per year
- Experiment and CDP modules cost extra
Compare Amplitude head-to-head
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