Amplitude vs 
Heap (2026 Comparison)
Heap pioneered autocapture, but Amplitude now offers it plus far deeper analysis.
Heap's advantage has always been retroactive autocapture that removes manual event tagging, which is ideal for teams that want data without instrumentation planning. Amplitude, however, now offers its own autocapture alongside a much deeper analytics platform with experimentation, a CDP, guides, and a generous free tier. Choose Heap for pure autocapture simplicity; choose Amplitude when you also need advanced analysis and room to scale.
- Best pick
- Amplitude
- Integration
- Migration / SDK swap
- Setup
- 2-4 weeks
Ready to try them?
We may earn a commission if you sign up through these links — it never changes your price.
Team Fit — who should build on what
Before pricing or features, get the fit right. Here's how Amplitude and Heap map to real team profiles.
| Dimension | Amplitude | Heap |
|---|---|---|
| Autocapture | Autocapture SDK plus manual events | Autocapture is the core modelEven |
| Analytical depth | Advanced behavioral analysisEdge | Solid but narrower |
| Experimentation | Native A/B testing add-onEdge | No native experimentation |
| Pricing transparency | Free 50k MTU, Plus from $49/moEdge | Quote-based, from ~$3,600/yr |
| Time to first insight | Fast with autocapture on | Fast, zero tagging neededEdge |
| Ideal team | Scaling data-driven product teams | Analysts avoiding manual taggingEven |
Who is Amplitude best for?
Web & Product Analytics
Mid-market to enterprise product teams building data-informed roadmaps.
- Product managers
- Growth and experimentation teams
- Data-driven SaaS companies
Who is Heap best for?
Web & Product Analytics
Product teams wanting retroactive analytics without manual instrumentation.
- Teams wanting autocapture data
- Product and growth analysts
- Companies avoiding manual event tagging
Pricing & Features — what you actually pay for
Side-by-side plans with the fine print most comparison pages skip, plus a filterable feature matrix.
Amplitude
Digital analytics platform for product behavior, experimentation, and growth.
Starter
$0
- Up to 50k monthly tracked users
- Core product analytics
- Unlimited seats
Plus
$49/flat / mo
- From 1,000 monthly tracked users
- Advanced charts and retention
Growth
Custom
- Custom MTU volume
- Experimentation and CDP add-ons
- Enterprise governance
Hidden costs to watch
- Priced on monthly tracked users (MTUs)
- Median enterprise deals reach tens of thousands per year
- Experiment and CDP modules cost extra
Heap
Autocapture product analytics that tracks every user interaction automatically.
Free
$0
- Up to 10k monthly sessions
- Autocapture and core charts
- 6 months of data history
Growth
Custom
- Higher session volume
- Advanced analysis and SSO
Pro
Custom
- Custom MTU pricing
- Enrichment and integrations
- Premium support
Hidden costs to watch
- Quote-based pricing is not published
- Costs scale with monthly tracked users
- Growth plan starts around $3,600 per year
Feature specs
3 of 10 features differ between these tools.
| Feature | Amplitude | Heap |
|---|---|---|
| Event tracking | NativeNative | NativeNative |
| Codeless autocaptureRetroactive capture is Heap's signature; Amplitude added autocapture | NativeNative | NativeNative |
| Funnel analysis | NativeNative | NativeNative |
| Retention and cohort analysis | NativeNative | NativeNative |
| Session replay | Paid Add-onPaid Add-on | NativeNative |
| A/B testing / experimentation | Paid Add-onPaid Add-on | Not SupportedNot Supported |
| In-app guides / surveys | Paid Add-onPaid Add-on | Not SupportedNot Supported |
| CDP / audience syncs | Paid Add-onPaid Add-on | Paid Add-onPaid Add-on |
| Data warehouse exportHeap Connect is a paid add-on | Paid Add-onPaid Add-on | Paid Add-onPaid Add-on |
| Free tier | NativeNative | NativeNative |
Automation Blueprints — make them work together
The real payoff is the stack. These are concrete Amplitude ↔ Heap workflows worth building.
Dual-track during a Heap to Amplitude move
Autocaptured interaction recorded
Event maps to a defined tracking plan item
Forward event via HTTP API
Lets teams compare autocaptured data in both tools before committing
Route churn-risk users to lifecycle marketing
User enters disengaged cohort
No core action in 14 days
Enroll in win-back campaign
Uses Amplitude's cohorts and CDP to act on signals Heap can surface but not route
Notify on autocaptured error spikes
Autocaptured error-click event rises
Above baseline for 24 hours
Alert product and engineering
Catches UX breakage instantly thanks to Heap's zero-setup capture
Frequently asked questions
Common questions about choosing between and combining Amplitude and Heap.
What is the difference between Amplitude and Heap?
Does Amplitude have autocapture like Heap?
Which is better for deep product analysis?
Which is more affordable?
Can Heap run experiments?
Ready to build your stack?
Start a free trial and see which fits your team. No credit card needed to explore either tool.
BuildStackFlow may earn a commission when you sign up through these links — it never changes your price.