Web & Product Analytics
Mixpanel
Event-based product analytics for funnels, retention, and user behavior.
4.5· 1,276 reviews· via G2Founded 2009 · San Francisco, CA
What is Mixpanel?
Mixpanel is an event-based product analytics platform for tracking user actions to analyze funnels, retention, and engagement across web and mobile apps. It is used by product, growth, and data teams to understand user behavior.
Best known for: Event-based product analytics for funnels and retention
Key features
- Event-based behavioral tracking
- Funnel and conversion analysis
- Retention and cohort reports
- User segmentation
- Custom dashboards and reports
- A/B test and experiment analysis
Who Mixpanel is best for
- Product teams tracking engagement
- Growth teams analyzing funnels
- Mobile and SaaS apps
Ideal team: Product-led SaaS and app teams needing deep behavioral analytics.
Mixpanel pricing
Free
$0
- Up to 1M events per month
- Core reports and dashboards
- Unlimited seats
Popular
Growth
Custom
- Usage-based above 1M free events
- About $0.28 per 1k events
- Advanced reports and modeling
Enterprise
Custom
- Custom volume pricing
- SSO and data governance
- Priority support
Costs to watch before you commit
- Event-based billing spikes with traffic growth
- Session replay and warehouse connectors cost extra
- Enterprise features are gated behind quotes
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