Klaviyo

What is Klaviyo?

Klaviyo is a marketing automation and B2C CRM platform built primarily for ecommerce and DTC brands, unifying email, SMS, push, and customer data in one system. It's best known for its deep, real-time integration with Shopify (and other ecommerce platforms), which lets brands segment audiences and trigger automated flows based on purchase and browsing behavior. Pricing is usage-based, scaling with the number of active profiles plus separate SMS credits, so costs grow as a brand's list and sending volume expand.

★ Best known for: Ecommerce email + SMS with deep Shopify data

Key features

• ✓Ecommerce email marketing with templates
• ✓SMS/MMS and mobile push, unified with email
• ✓Deep Shopify/ecommerce data integration
• ✓Behavior-based segmentation and predictive analytics
• ✓Flows for abandoned cart, welcome, and win-back
• ✓Klaviyo Reviews and B2C CRM data

Who Klaviyo is best for

• Teams running ecommerce or DTC brands that want email and SMS in one platform
• Teams selling on Shopify (or WooCommerce/BigCommerce) that want store-data-driven marketing
• Teams that need behavior-based automation, segmentation, and revenue attribution tied to purchase data

Ideal team: Growth-stage ecommerce/DTC brands (small Shopify stores to enterprise retailers) that treat owned email and SMS as a primary revenue channel.

Klaviyo pricing