Automation & iPaaS
IFTTT
Connect your apps and devices with simple no-code Applets.
4.6· 210 reviews· via CapterraFounded 2010 · San Francisco, CA
What is IFTTT?
IFTTT (If This Then That) is a no-code automation service that connects apps, online services, and smart-home devices through simple conditional Applets. It is aimed at consumers and prosumers linking everyday tools and IoT devices.
Best known for: Simple no-code Applets connecting apps and devices
Key features
- No-code if/then Applets
- Broad app and device connections
- Smart home and IoT automation
- Multi-step queries and filters
- Webhooks for developers
- Pre-built Applet templates
Who IFTTT is best for
- Consumers and smart-home users connecting apps and devices
- Individuals wanting cheap, simple no-code automations
- Light users needing a few multi-action Applets
Ideal team: Individuals and prosumers (smart-home enthusiasts, creators) rather than businesses — the most consumer-oriented option here.
IFTTT pricing
Free
$0
- 2 Applets
- Unlimited runs
- Mobile app
Popular
Pro
$2.99/flat / mo
- 20 Applets
- Multi-action Applets
- Webhooks & faster speeds
Pro+
$8.99/flat / mo
- Unlimited Applets
- AI services & filter code
- Multiple account connections
Costs to watch before you commit
- The free tier is nearly unusable at 2 Applets, and Pro caps you at 20.
- The 'save 40%' annual messaging is misleading — the annual price roughly equals 12× the monthly rate.
- AI services, filter (JavaScript) code, and multiple account connections are Pro+ only.
- IFTTT has raised prices sharply before, so future increases are a documented risk.
Top IFTTT alternatives
Popular Automation & iPaaS tools teams evaluate alongside IFTTT.
OttoKit (SureTriggers)All-in-one automation connecting WordPress and 1,000+ apps.
Relay.appAI-powered workflow automation with human-in-the-loop approvals.
LatenodeLow-code automation with full code and AI — pay for runtime, not per task.
ParabolaTurn messy data into automated workflows — no code required.
ActivepiecesOpen-source AI automation and MCP — a self-hostable Zapier alternative.