HubSpot
All-in-one CRM with marketing, sales, and service hubs.
What is HubSpot?
HubSpot is an all-in-one customer platform that bundles a free CRM with paid Marketing, Sales, Service, Content, and Operations 'Hubs'. It's built for revenue teams that want contacts, email marketing, pipelines, and reporting to live in one connected system rather than a stack of disconnected point tools. The free tier makes it easy to start, and teams scale up hub-by-hub as they grow.
Best known for: Inbound marketing and an easy-to-adopt all-in-one CRM
Key features
- Free CRM with contact, company, and deal management
- Marketing automation, email, and landing pages
- Sales sequences, meeting scheduler, and quotes
- Service desk, ticketing, and knowledge base
- Custom reporting dashboards and revenue attribution
- 1,700+ app marketplace integrations
Who HubSpot is best for
- Revenue teams that want CRM, email, and reporting in one place
- Marketing-led orgs running inbound campaigns at scale
- Companies standardizing on a single source of truth for contacts
Ideal team: Sales & marketing teams of 5–200 who live in pipelines and need attribution reporting out of the box.
HubSpot pricing
Free Tools
$0
- Contact management
- Deal pipeline
- Basic email
Starter
$20/per seat / mo
- Simple automation
- Remove HubSpot branding
- Live chat
Professional
$100/per seat / mo
- Workflow automation
- Custom reporting
- Forecasting
Costs to watch before you commit
- Marketing Contacts are billed in tiers — costs jump as your list grows.
- Onboarding fees ($1,500–$3,000) are mandatory on Professional and above.
- Removing the required annual commitment for month-to-month raises the rate.
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