Helium 10
All-in-one product research, keyword, and listing optimization suite for Amazon sellers.
What is Helium 10?
Helium 10 is an all-in-one software suite for Amazon and Walmart sellers, bundling product research, keyword research, listing optimization, and analytics into a single platform. It includes well-known tools such as Black Box, Cerebro, Magnet, and Xray to help sellers find products, discover keywords, and optimize listings.
Best known for: Amazon seller product and keyword research
Key features
- Black Box product research database
- Cerebro reverse-ASIN keyword research
- Magnet keyword research tool
- Scribbles and AI listing optimization
- Keyword rank tracking and analytics
- Inventory management and profit/P&L reporting
Who Helium 10 is best for
- Amazon FBA sellers
- Private-label brands
- Walmart Marketplace sellers
Ideal team: Amazon and Walmart sellers who want product research, keyword tracking, and listing optimization in one platform.
Helium 10 pricing
Platinum
$129/flat / mo
- Product and keyword research tools
- Basic performance tracking
- Limited profit reporting
Diamond
$359/flat / mo
- Everything in Platinum
- AI listing builder and ad automation
- Inventory management and P&L reporting
Enterprise
Custom
- Dedicated success manager
- Support for 10+ users and 15+ seller accounts
- Global market intelligence
Costs to watch before you commit
- Advertised $99 (Platinum) and $279 (Diamond) rates require annual prepayment; month-to-month costs $129 and $359
- 2% management fee applies to ad spend run through Helium 10 Ads on Platinum and Diamond plans
- Enterprise starts at $1,499/mo billed annually and is quote-based
- The former low-cost Starter plan and permanent free plan were discontinued in 2026 (replaced by a 7-day Diamond trial)
Top Helium 10 alternatives
Popular Amazon & E-commerce Seller Tools tools teams evaluate alongside Helium 10.
AMZScoutAmazon product and keyword research via a browser extension and product database.
SmartScoutAmazon brand, seller, and market research analytics for product and category discovery.
Jungle ScoutAmazon product research, sales estimates, and seller analytics in one platform.
SellerboardReal-time profit analytics, PPC, and inventory dashboards for Amazon sellers.
SmartSuiteOne no-code platform for connected work across records, docs, and projects.